Depending who you ask, Foursquare could be in a great place as far as growth. Or in a bad place. We’ve heard about potential acquisitions, difficulty fundraising and everything in between. One thing we do know is that Foursquare needs your check ins to survive. After pushing consumer-facing features that allow you to dive deep into venue information, whether you check in or not, the metric is clearly still Foursquare’s bread and butter. On Wednesday, the company has released an iOS update to speed up your check-in process. The app has turned into a hybrid of Yelp and history-tracker, but this update is focused more on the latter. Naturally, without knowing how many people visit a venue, the company can’t truly tell you how popular it is. To date, Foursquare says it has “Over 3 billion check-ins, with millions more every day.”
Foursquare Updates iOS App For Faster Check-Ins
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).