When Google announced it was killing Google Reader on July 1st, just one thought crossed my mind: “I bet this has something to do with Google+.” I didn’t have anything more than a hunch to go on, however, until Brian Shih, a former Google Reader product manager, confirmed my suspicions on Quora. Shih, who left Google in 2011, explains how the company’s insistence on building a social network (to counter Facebook of course) has resulted in the company’s engineers being coaxed away from the Reader group. This is because Reader team members, according to Shih, are believed to be the only ones at Google that truly understand social. After all, before Google Reader’s sharing features were converted to corresponding Google+ ones, users of the soon-to-be-killed service used to share like crazy. Shih postulates, with plenty of logic, that this activity dropped as Google pushed Reader users to sharing on Google+ instead.
Former Googler: Reader’s Death is All About Google Plus
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).