Microsoft Changes Course, Now Offers Developers $100 Per Windows 8 App

Windows 8Up until last year, it seemed to be an unwritten (or maybe written) policy that the Windows client team wouldn’t pay developers to write apps for Windows 8. But that edict seems to have been rescinded. Microsoft is now offering developers $100 for each Windows 8 and/or Windows Phone 8 app they write, up to a total of 10 apps per Store. This limited-time promotion — which started March 8 and runs until June 30, 2013 — is known as the “Keep the Cash” offer. (Participants must live within the 50 United States and be at least 18, according to the fine print.) Microsoft has paid for the development of Windows Phone apps in the past. As The Verge’s Tom Warren noted, not everyone thinks paying for app development is a sound idea.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).