The return of the the much-loved SimCity series will not go down as one of the industry’s great public relations successes. Launched in North America last week, the game’s requirement for players to maintain a constant online connection led to a collapse of the server network, meaning thousands of customers couldn’t play – or had to put up with sluggish performance. Electronic Arts, the game’s publisher, was flooded with complaints, while frustrated gamers hit the major news sites to vent their disgust and anger. To her credit, Lucy Bradshaw, the general manager of Maxis, the studio that develops the SimCity series, has attempted to provide a human angle to the corporate apology process.
Maxis: SimCity’s Problems ‘Are Behind Us’
on 3.11.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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