Square has shared some very interesting data points with The Next Web, comparing its US launch in October 2010 to its Canadian launch in October 2012. In short, Canada is loving the electronic payment service: it has seen a 25 percent higher adoption rate per capita versus the US, a 90 percent higher gross payment volume (GPV) per capita than in the US, and a 71 percent higher average transaction size than in the US. Yet these figures deserve some more context. First off, a higher adoption rate shouldn’t be too surprising, especially when it’s adjusted per capita. Canadians are aware of new developments in the US, and Square is certainly a name that has made the rounds even before it was available. Here are some other Canadian-specific tidbits Square shared with us.
Square is Getting Much Love from Canadian Users
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).