The Wall Street Journal is reporting that Verizon has plans to shake up the TV industry. It simultaneously wants to offer more channels on its FiOS TV service—and only pay for the shows its viewers are actually watching. The Journal article outlines Verizon’s proposal, which amounts to paying individual channels by how many “unique views” of five minutes or more they ratchet up every month. That runs completely counter to the usual business model that Verizon currently has to play along with, paying a fixed, monthly per-subscriber fee. But wait, it gets more controversial! Because Verizon wants to use data from its own set-top boxes—and not from the ratings body Nielsen—to calculate how much it owes each channel. Essentially, this amounts to the a la carte utopia envisioned by Apple for a TV service—and it’s going to be raising plenty of eyebrows.
Verizon Might Charge You Solely for the TV Channels You Watch
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).