Last week, Internet Superhighway history was made when a movie based on a short-lived cult TV series that ended six years ago–no, not The Two Coreys–raised an unprecedented $2 million in less than 12 hours. The Kickstarter campaign for Veronica Mars–the CW series starring a then-nearly unknown Kristen Bell as a high school student by day, private investigator by night–has since exceeded that fundraising goal and gone on to bring in $3.6 million and counting. The news likely spurred more headlines than the low-rated series earned during its three-season run. It also landed its creator, Rob Thomas, on the Today show and CNN–occurrences the Austin, Texas-based writer jokingly attributes to Bell’s unavailability (she’s expecting a baby any time). Thomas, who had to hire a publicist for the first time ever, admits that it’s all been bigger than he had envisioned.
Veronica Mars Creator Rob Thomas Defends Kickstarter Decision
on 3.18.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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