Online video site Vimeo is rolling out tools to let creators charge for their content, the company plans to announce Tuesday at SXSW. The move into paid video distribution is a “natural next step” for Vimeo, CEO Kerry Trainor told me, following the launch of a “tip jar” feature last September. The new feature is called “Vimeo on Demand” and is available to creators with Vimeo Pro memberships (which are aimed at professionals, cost $199 a year and offer options like more video storage and HD playback). Creators control price for their videos but have to charge at least $0.99. There’s a 90-10 revenue split after Paypal or credit card transaction fees, with creators taking 90 percent. Creators also control geographic distribution and whether their content is streaming-only or downloadable. They can put it up for sale on Vimeo.com, on their own website, or both.
Vimeo Begins to Let Pro Users Charge for Their Content, Keep Ad Money
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).