Zvika Netter is the CEO and co-founder of Innovid, which provides marketers the tools they need to create, deliver and measure video campaigns in any format on any platform, and has raised the bar for interactive engagement across multiple screens. Shelly talked to Zvika about what these campaigns could do, and what it meant for marketers and consumers.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.