If you’ve ever thought that going to the bathroom was just too boring and needed some kind of game to make things more interesting, you might want to take a trip to Pennsylvania. The Lehigh Valley IronPigs, a minor league baseball team of the Philadelphia Phillies, recently unveiled plans to bring a pee-controlled video game system to its stadium’s urinals when the season begins this month. The idea is a first in the sports world and comes from a partnership with a local hospital system aiming to promote men’s prostate health. So how’s it work? Without getting too gross, a video monitor at eye level above the urinal detects a fan’s presence. Trivia games will have him answer true/false questions by aiming at the answers, and painting games will ask him to ‘paint’ in broad strokes, according to a press release from the team. His score will then be posted to stadium video boards and accessible online. Going to the bathroom may never be the same again.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.