US Trademark Office Says ‘iPad Mini’ Must Be More Descriptive

US Trademark OfficeApple’s application for the “iPad mini” trademark must be more descriptive if the US Patent and Trademark Office is going to approve it. A document from the USPTO surfaced online over the weekend, indicating that the office was unlikely to give Apple the trademark based on its initial description. Although some have interpreted the letter as an outright rejection, the USPTO’s response offers Apple options for modifying its application—as long as it offers a disclaimer on “mini.” The USPTO’s letter to Apple is dated January 24 but was only just made public. In it, the organization notes that while “iPad” is descriptive when applied to Apple’s goods—the “i” because it’s understood by the public to refer to the Internet, while “pad” is connected with tablet computers. “Mini,” on the other hand, is the word that the USPTO takes issue with.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).