Amazon has been rushing to finalize and release a set-top box in time for the holidays, designed to compete directly with the Apple TV and Roku. However, The Verge has learned that the company recently made the decision to delay the device, possibly beyond the holiday season. Sources say that the box is based on a fork of Android just like the company’s Kindle Fire tablets, and that Amazon was going to allow third party apps in addition to its own services. In fact, much of the same code that works with Amazon’s tablets can also be applied to Amazon’s TV product, implying that the box runs some version of Fire OS. Although third party apps would be a differentiator for Amazon, obviously the premier feature would be access to the company’s library of Prime videos. Amazon has been pushing its Prime video service hard of late, offering offline viewing on the Kindle Fire HDX and developing its own original shows as well.
Report: Amazon is Delaying Its Set Top Box
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).