The time has finally come; Instagram users will soon start to see advertisements in their feeds. The company recently announced that users in the United States will start to see video and image ads over the next couple of months from brands they don’t follow. Instagram knows people aren’t going to be happy about this, and has assured us that this process will will ‘start slow’ and deliver only a small number of ‘beautiful, high-quality photos and videos from a handful of brands.’ When it comes to displaying ads, Instagram is taking a page out of Hulu’s book. You’ll be able to hide ads you don’t like and give feedback about why you did that, which Instagram will use to customize your experience. We’ll have to wait and see what Instagram’s long-term ad plan looks like, but it sounds like in the short term, the ads won’t be too invasive or disruptive. You may not like seeing ads fill up your Instagram feed, but at least you’ll have time to adjust.
Shelly Palmer Radio Report – October 8, 2013
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).