The Winter Olympics in Sochi are in full-swing, with hundreds of hours of content being broadcast on NBC’s family of networks. But if you’re looking for complete coverage of the Games – or want to watch content live instead of on a delay – it’s easy to do so legally online. Here’s how. If you’re watching on NBC’s website – which is – you’ll need to log in with your TV provider’s username and password to authenticate yourself. After that, you’re good to go! And if you’re a Comcast, Cox or Cablevision subscriber, you won’t even need to log in – watching from your home automatically authenticates you. If you don’t pay for TV – or don’t know your login – NBC offers 30 minutes of free viewing the first time you watch. You can watch the Olympics on your computer, and also on iOS and Android devices. If you’re on a mobile device, just download the free NBC Sports Live Extra app and log in. What are you waiting for? Go watch some curling!

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Shelly Palmer Radio Report – February 10, 2014" by @ShellyPalmer