Reddit to Donate 10% of Ad Revenue to Community-Chosen Non-Profits

RedditReddit on Friday announced plans to donate 10 percent of its advertising revenue receipts in 2014 to 10 non-profits chosen by its own community. The company says no ad revenue will go excluded: everything from a $5 sponsored headline to a large ad campaign will be added together before one tenth is donated. Reddit will ask its users to nominate non-profits at the end of the year and will then hold an election based off of eligible nominees. Funds will be distributed proportionally based on the percentage of votes given to the top 10 non-profits. There is one important detail worth noting though: if the voting system is tampered with, Reddit reserves the right to choose the non-profits. Reddit may act as a democracy most of the time, but it’s still a business at the end of the day.

Read the full story at The Next Web.

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