If it seems like your Facebook friends are a bit more depressed than usual, blame Facebook. The social media site recently revealed that it tweaked the news feed of about 700,000 users to see how they reacted to positive or negative posts. Facebook’s researchers were studying how emotions can be spread on social media, and basically used us as its lab rats. The study found that moods are, in fact, contagious – if you see more positive statuses, you’re more likely to post something positive, too. While Facebook has defended and praised the study, everyone else is less than thrilled. Researchers have condemned the study and said it breached ethical guidelines because of “a lack of informed consent.” Facebook argues the study was okay because we give the company permission to do research when we agree to its Terms and Service. But reports say Facebook’s Terms of Service didn’t include the word “research” until after the experiment was over – which is all the more reason for us to read those lengthy agreements before we click “OK.”
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
Like it? Tweet it.
"Shelly Palmer Radio Report – July 8, 2014" by @ShellyPalmer
600,000 subscribers and counting...
We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.Subscribe