Amazon recently announced that it was acquiring video game streaming site Twitch.tv for $970 million. For months, it looked like it was a done deal for Google to buy Twitch for about $1 billion. So what happened? Reports suggest Google was concerned about antitrust issues, because Google already owns YouTube, which competes directly with Twitch for live video game streams. Google’s loss is Amazon’s gain, however, as Twitch’s popularity has exploded over the past year. Both Microsoft’s Xbox One and Sony’s PlayStation 4 include the option to broadcast any game you’re playing with a single tap of a button, helping Twitch reach 50 million video game fans around the world each month. Amazon’s acquisition proves the company is serious about its new focus on gaming. Amazon created an in-house video game studio two years ago and has made a couple of other high-profile acquisitions and hires to bolster its video game staff. The move is also great for Twitch and its users, as Amazon’s infrastructure will be far more able to handle Twitch’s explosive growth.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.
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"Shelly Palmer Radio Report – September 4, 2014" by @ShellyPalmer
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