Amazon recently announced that it was acquiring video game streaming site for $970 million. For months, it looked like it was a done deal for Google to buy Twitch for about $1 billion. So what happened? Reports suggest Google was concerned about antitrust issues, because Google already owns YouTube, which competes directly with Twitch for live video game streams. Google’s loss is Amazon’s gain, however, as Twitch’s popularity has exploded over the past year. Both Microsoft’s Xbox One and Sony’s PlayStation 4 include the option to broadcast any game you’re playing with a single tap of a button, helping Twitch reach 50 million video game fans around the world each month. Amazon’s acquisition proves the company is serious about its new focus on gaming. Amazon created an in-house video game studio two years ago and has made a couple of other high-profile acquisitions and hires to bolster its video game staff. The move is also great for Twitch and its users, as Amazon’s infrastructure will be far more able to handle Twitch’s explosive growth.

Shelly Palmer

Shelly Palmer is Managing Director, Digital Media Group at Landmark Ventures/ShellyPalmer a technology focused Investment Banking & Advisory practice specializing in M&A, Financings, Strategic Partnerships and Innovation Access. He is Fox 5 New York's On-air Tech Expert and well known for his work on Fox Television's Shelly Palmer Digital Living. For more information, visit

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