In a sea of competitors, here's how to make sure your product stands out. Continue Reading →
Advertising
Posts I've written about Advertising. Subscribe to my newsletter to make sure you don't miss anything.
While retargeting has emerged as a popular form of advertising, it isn't without flaws. Continue Reading →
Here's how to successfully implement an omnichannel strategy. Continue Reading →
Appealing to customers through mobile is a great way to get them into your store. Continue Reading →
What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it? Continue Reading →
How do you get customers to engage with your brand? Through awesome social marketing. Continue Reading →
It's day one of the new world order. CBS News has created an online live/on-demand 15-hour-per-day news service targeting consumers who prefer to consume video news on connected devices. Continue Reading →
Facebook and Twitter may be sexier, but it's hard to argue with the numbers behind email marketing. Continue Reading →
These questions can generate a job search strategy and top-line plan to improve your job search. Continue Reading →
We're potentially very close to a fundamental change in television distribution. Continue Reading →