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Caution You Are In Your Comfort Zone

Your Comfort Zone May Destroy the World

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Here's what's going to happen. You are going to read this post up to the point where you agree with me or you don't. Then, either you will find something else to do or, if I have your attention, you will write a comment or an email that espouses your world view. This sounds great. Except it isn't.

Clickbait

Facebook Is Killing Clickbait and the Results Will Surprise You!

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Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.

guccifer

Russian Email Hackers: Are You Next?

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Experts are debating whether the Democratic National Committee’s (DNC) email system was hacked by the Russian military intelligence service (G.R.U.) or Guccifer 2.0, a lone wolf Romanian hacker. While this is a very important question, the answer will not change the results: over 20,000 DNC emails ended up on WikiLeaks. How did this happen? How likely is it to happen to you or your company? What can you do to protect your email system from a similar fate?

Apple CarPlay

Apple CarPlay, Android Auto: Sanity Check

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Apple CarPlay lets your car display a familiar, iOS-like interface. So too with Android Auto and its Google Now-ish display. But your new car has a built-in set of similar features that are ergonomically and technologically integrated. Should you plug your smartphone into the Apple CarPlay or Android Auto USB port and connect it to your car's infotainment system, or just car-mount your smartphone, plug it into a charger and use it separately?