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The Power of Videos in Online Branding: Attract a Crowd, Re-Create a Brand

The Power of Videos in Online Branding: Attract a Crowd, Re-Create a Brand

A compelling video has the power to draw an unprecedented number of people to a business's website and -- with the right approach -- it can solidify or revamp a company's brand image. The most famous example of the power of online video advertising is the Dove Real Beauty Campaign. Launched in early 2013, the real ...

Target Expands Online Subscriptions Program to Take on Amazon

Target Expands Online Subscriptions Program to Take on Amazon

  Target has significantly expanded its subscription-based e-commerce service, first launched last fall as a response to Amazon’s popular “Subscribe and Save” program, by increasing the number of online items available for subscription purchase from just 200 to now 1,500. While the company’s original ...

Apple Opens OS X Beta Seed Program to Everyone

Apple Opens OS X Beta Seed Program to Everyone

Apple is suddenly taking a much more open approach to testing its desktop operating system. For the first time in years, the company is inviting regular consumers to help test upcoming OS X software updates before they're distributed publicly. Apple says the OS X Beta Seed Program will allow anyone to "test-drive beta ...

Report: Dish to Launch an Internet-TV Service in the U.S. This Summer

Report: Dish to Launch an Internet-TV Service in the U.S. This Summer

Dish Network is targeting a summer debut for its Internet-TV service in the U.S., according to people familiar with the matter. Dish is telling programmers, including Comcast's NBCUniversal, that a late summer release date is possible, said the people, who asked not to be named because the negotiations are private. Dish, ...

OnePlus Unveils its First Smartphone: The (Powerful and Customizable) OnePlus One

OnePlus Unveils its First Smartphone: The (Powerful and Customizable) OnePlus One

OnePlus, the startup founded by former Oppo VP Pete Lau, has unveiled its first smartphone, the OnePlus One. It's a powerful effort, with a 2.5GHz Snapdragon 801 processor, a 5.5-inch 1080p display, 3GB of RAM, a 13-megapixel f/2 camera unit, and bottom-facing stereo speakers designed with assistance from JBL. It runs a ...

How to Disable Facebook Videos from Auto-Playing in Browser, on Mobile

How to Disable Facebook Videos from Auto-Playing in Browser, on Mobile

Facebook recently introduced auto-playing video ads on desktop and mobile, but thankfully there's now a switch to opt out. Here's what you have to do. For Facebook on the desktop, you can turn off auto-play videos in your settings: On Facebook, head to the drop-down menu in the upper right-hand corner and go to Settings ...

Google’s ‘Stars’ May One Day Make Bookmarking Useful

Google’s ‘Stars’ May One Day Make Bookmarking Useful

Google is testing a new favoriting service for its Chrome browser. Called Google Stars (although the Google Collections name has also been used in the past), the new option appears to still in very early testing, but it does let users star “items” on the Web as well as add them to folders. Once saved, these “items” ...

Study: Hacker Attacks on Websites Up 75 Percent in Q3 2014

Study: Hacker Attacks on Websites Up 75 Percent in Q3 2014

Akamai Technologies' State of the Internet report for Q4 2013 has just arrived, and one stat stands out like a bad rash: DDoS (denial of service) attacks were up 75 percent over last quarter, and 23 percent from the year before. Most of the targets were enterprises, and Akamai said that the likelihood of a repeat hack is ...

Apple Patches Security Flaws for iOS, Mac and AirPort Extreme

Apple Patches Security Flaws for iOS, Mac and AirPort Extreme

Apple has just pushed out software updates that fix security vulnerabilities on the iPhone and iPad and certain versions of Mac OS X Mountain Lion and Mavericks. It has also circulated a second update that patches a vulnerability that exposes the most recent model of AirPort Extreme to the Heartbleed bug. First the ...

Microsoft Adds Remote Desktop App Preview to Windows Phone 8.1

Microsoft Adds Remote Desktop App Preview to Windows Phone 8.1

On April 23, Microsoft quietly made available for download a preview of its Remote Desktop app for Windows Phone 8.1. Many Windows Phone users were none too happy that Microsoft delivered Remote Desktop apps for Android phones and iPhones last fall with no word on when it planned to introduce a Windows Phone version. In ...