Advertising & Marketing

How to Improve Everything You Write in Three Minutes or Less

How to Improve Everything You Write in Three Minutes or Less

Congrats! You’re about to receive a makeover. On April 9, Twitter announced plans to roll out a new site design, and everyone seems to think the renovations look suspiciously like Facebook. Among the updates, according to CNN: much larger profile photo and header image sort a person’s tweets based on photos, ...

General Mills Backs Down From Forced Arbitration Policy

General Mills Backs Down From Forced Arbitration Policy

It’s OK to like Cheerios on Facebook, or to download a coupon for Haagen-Dazs — you can still sue the company that makes them. That’s the message from food giant General Mills, which has backtracked on a policy that seemed to require customers to agree to arbitration if they interacted with the company and its brands ...

Why Social TV Has the Power to Change the Media World as We Know It

Why Social TV Has the Power to Change the Media World as We Know It

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of ...

If You ‘Like’ General Mills on Facebook, You Can’t Sue Them

If You ‘Like’ General Mills on Facebook, You Can’t Sue Them

Might downloading a 50-cent coupon for Cheerios cost you legal rights? General Mills, the maker of cereals like Cheerios and Chex as well as brands like Bisquick and Betty Crocker, has quietly added language to its website to alert consumers that they give up their right to sue the company if they download coupons, ...

Twitter Adds Mobile App Install Ads, Integrated Ad-Buying

Twitter Adds Mobile App Install Ads, Integrated Ad-Buying

It looks like Twitter is hoping to earn more ad dollars from mobile app publishers and developers. The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to “an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.” ...

BOGO Personal Branding

BOGO Personal Branding

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually ...

Google’s Terms of Service Now Says Your Emails are Scanned for Ads

Google’s Terms of Service Now Says Your Emails are Scanned for Ads

Google Inc updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analyzed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users' emails, both when messages are stored on Google's servers and when ...

Internet Ad Money Exceeds TV Ad Money for First Time

Internet Ad Money Exceeds TV Ad Money for First Time

Internet advertising soaked up record revenues of $42.8 billion in 2013, the Interactive Advertising Bureau announced in a new report on Thursday. A 17 percent increase over 2012's results, last year's number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement ...

3 Worst “Best” Lists

3 Worst “Best” Lists

Numbered lists are hot items on websites and in magazines because they generate clicks. Here’s what Reuters chief executive Andrew Rashbass wrote in an internal staff memo, as reported by Politico’s Dylan Byers: Getting people to click on stories has become a science. The leading technique is the enticingly-headlined ...

WSJ: Twitter is About to Bring 15 New Types of Ads to Your Feed

WSJ: Twitter is About to Bring 15 New Types of Ads to Your Feed

New ads—lots of new ads—are on their way to Twitter. Hoping to win over e-commerce companies and mobile-game developers, the communications platform will debut 15 types of new ad products and improved ways to target users over the next six months, according to people familiar with the company's plans. The first batch ...