Advertising & Marketing

How Online Technology Spurs Media and Creative Ad Effectiveness

How Online Technology Spurs Media and Creative Ad Effectiveness

Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing, public example of the inferential approach has been Harvard’s IATs – Implicit Association Tests (implicit.harvard.edu). You can see this indirect technique in action about ...

How to Find a Networking Group That’s Worth Your Time

How to Find a Networking Group That’s Worth Your Time

Americans are always on the move. Since our nation’s founding, we have roamed our vast country in search of opportunity or a fresh start. In fact, this interactive map from The New York Times shows where people came from as they entered your own state — dating back to 1800. California in the 20th century? A lot ...

My Banned Word Holiday Rant

My Banned Word Holiday Rant

According to the US Department of Labor (www.dol.gov), Labor Day (the first Monday in September) is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity and ...

Twitter Just Opened Its Stats Dashboard to All Accounts

Twitter Just Opened Its Stats Dashboard to All Accounts

Twitter users curious about how others engage with their 140-characters-or-less musings will be delighted to learn that the microblogging service has just made its analytics tool available to all. Launched in July, it was — until Wednesday — only advertisers and other select users who could make use of the tool. From ...

WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the in-house platform is initially planned to replace ads supplied by Google on Amazon's own website, the new system could challenge Google and Microsoft's ...

7 Ways Other People Are Productive While You Play Candy Crush

7 Ways Other People Are Productive While You Play Candy Crush

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our ...

Report: Twitter is Working With Stripe for In-Tweet Purchases

Report: Twitter is Working With Stripe for In-Tweet Purchases

Twitter’s long-awaited plan to let its users make purchases right from a tweet is nearing, and payments startup Stripe will have a role in the business, multiple industry sources tell Re/code. Later this year, Twitter is expected to unveil buttons within tweets that say “Buy” or some variation of the word; after ...

10 Definitions Every C-Suite Exec Must Be Able to Teach

10 Definitions Every C-Suite Exec Must Be Able to Teach

We're busy planning our 7th Annual Media Technology Summit, and we're going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be ...

Programmatic Can Be Used to Sell a Broad Suite of Solutions

Programmatic Can Be Used to Sell a Broad Suite of Solutions

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Insider and ...

Instagram Rolls Out Three New Business Tools for Brands

Instagram Rolls Out Three New Business Tools for Brands

Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or ...