Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.
Advertising & Marketing
Augmented Reality (AR) is not new, but thanks to Pokémon Go it is newly relevant. The game has broken every record for adoption, users, and time spent, and it has given Nintendo a much-needed boost in both buzz and market cap – oh, and it's super-fun to play. Even if you never download the game or even look at a screenshot, here are a few things about Pokémon Go's epic launch that may move you from "I couldn't care less" to "Hmm … that's interesting."
In the 1770s, America was a relatively low tech, agrarian society. But all that was about to change. So here, for your Independence Day reading pleasure, are the eight hottest tech trends circa 1776.
The impact of BREXIT is so vast that we may never fully understand its effect. I'm not a political pundit, so I'll leave the politics of BREXIT to others. Technology is the core focus of my advisory practice, and our solutions group builds digital products for some of the world's leading multinational corporations. Through that lens, I offer some thoughts about the near-term impact BREXIT will have on the tech sector and make a few educated guesses at the outcome.
A federal appeals court upheld the rights of the Federal Communications Commission (FCC) to regulate broadband (wired and wireless) under Title II of the 1934 Communications act (Title II). Or, to put it another way, regulate the Internet in 2016 like it was the phone system in 1934. This is a big win for the FCC. But what does it mean for you?