Advertising & Marketing

Why You Don’t Add the Email Address Until You’re Ready to ‘Send’

Why You Don’t Add the Email Address Until You’re Ready to ‘Send’

The London School of Economics. World-renowned. Prestigious. Giant embarrassment. In late August, the university accidentally sent an email to 200 students with a bizarre error: Did you catch the name of the email recipient? Aa-Kung Fu, Panda Tiger Test Test Classify this one under “Mass Email ...

The 3rd Party Data Chronicles: They Should Call it a Dun(ce) Number

The 3rd Party Data Chronicles: They Should Call it a Dun(ce) Number

Data is more powerful in the presence of other data. That is a hard, fast, immutable law. But what do you do when you run out of first party data (the data you collect yourself)? Or, what if you simply don't have enough meaningful data to build the model you need for your particular program? Often, marketers will ...

Why the Chief Marketing Officer Should Lead Human Resources 

Why the Chief Marketing Officer Should Lead Human Resources 

Before you stop reading and scoff at the idea, this is a conversation starter around how to jump-start grassroots innovation. I am sure that all of you have had great (and not so great) HR experiences and we want to hear them. Tell us how you would improve (anonymity will be respected) the recruitment --> onboarding ...

It Pays to Globalize: Why Marketers Must Embrace Localization

It Pays to Globalize: Why Marketers Must Embrace Localization

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to ...

Scoopshot Helps Photographers Easily Sell and License Their Shots

Scoopshot Helps Photographers Easily Sell and License Their Shots

They say a picture is worth a thousand words, but Scoopshot is turning pictures into actual money. Scoopshot, the world's leading content syndication platform, connects media and brands with mobile and pro photographers. Aiming to provide a "crucial, visual storytelling link to communities" along with a "viable alternative ...

Selling Yourself Requires Plot and Narrative

Selling Yourself Requires Plot and Narrative

Selling yourself requires both: Strong Plot, and Interesting Narrative. Living in Saratoga Springs, NY, and going to the oldest racecourse in the United States, I became a fan of announcer Tom Durkin, who communicates information and increases excitement during every race. Tom, recognized as the #1 racetrack ...

The Definitive Guide to Exclamation Marks in Work Emails

The Definitive Guide to Exclamation Marks in Work Emails

Back in the day, the rules were simple. In the office? Suit and tie. Write a memo? Keep it formal. Today, social mores have changed and the default setting is often business casual. That means the clothes we wear on down to how we communicate. Two recent studies suggest the office is more like an Ultimate Fighting ...

Programmatic Advertising and the Future of Radio

Programmatic Advertising and the Future of Radio

When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.” Successful media selling then was about nurturing customer relationships – and it still is in many ways today. Along the way, trends have come and gone but the actual formula for any ...

Digital Onboarding of Offline Conversions: Providing Insight Into the Customer Journey

Digital Onboarding of Offline Conversions: Providing Insight Into the Customer Journey

To alleviate the boredom of a long flight, I recently found myself flipping through the pages of the inflight shopping catalog, where I came across an intriguing item with a QR code next to it. I scanned the code with my tablet, and (thanks to the in-flight WiFi) was taken to a mobile microsite that featured an interactive ...

Twitter Officially Rolls Out ‘Buy’ Button for In-Tweet Purchases

Twitter Officially Rolls Out ‘Buy’ Button for In-Tweet Purchases

Starting Monday, some Twitter users will be able to buy products directly from a tweet, as the social media company takes a bigger step toward an e-commerce strategy that could draw in more dollars and attract a larger audience. The initiative launches with a small group of brands, artists and charities that will start ...