Advertising & Marketing

LOST_TV_ratings

Ratings Are Yesterday, Data Is Tomorrow

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The TV business was once ruled by overnight ratings. Those metrics are becoming less and less meaningful in a world of mobile-first consumers. Online networks such as Netflix and Amazon don’t want or need third-party ratings. They know exactly what is being consumed, by whom, and when. Delivery and analytics are their core competencies. Additionally, Netflix and Amazon own their customer billing relationships, and whoever owns the customer usually wins.

Girl Watching TV

Too Much TV? Depends Where You Look

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The entire digital ecosystem attends the NAB Show 2017 (April 24-27 in Las Vegas), including Broadcast, Digital Media, Film, Entertainment, Telecom, Post-Production, Academia, Mobile, Houses of Worship, Advertising, Military, Government, Retail, Security, Sports, Live Events, Online Video, IT, Virtual and...

Digital Transformation

Digital Transformation in 7 Steps

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The phrase “digital transformation” is so overused that it may be on the brink of its own transformation from a business imperative to a hackneyed refrain. Clichés aside, digital transformation "is" a business imperative and time is the enemy. So, let’s have a look at seven brain-busting steps that will enable you to create value in your organization through digital transformation.

Is Apple Over?

Is Apple Over?

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For more than a decade, if Apple manufactured it, we purchased it – in bulk. There are so many Apple devices in our offices, someone once said, “It looks like Steve Jobs threw up in here.” That was then.