Advertising & Marketing

Ultra HD Premium

Should You Buy an Ultra HD Premium (4K HDR) TV?

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Ultra HD (aka 4K) televisions have been widely available (at reasonable prices) for only a couple of years. The sets have four times the pixels of good old-fashioned HDTVs (aka 2K) and come in practical sizes up to 7' diagonal. That's all great, but with the advent of 4K HDR (high dynamic range), about 10 million first-generation 4K sets may experience an extinction-level event. So, should you buy one?

CES 2017

5 Reasons CES 2017 Will Be Awesome

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Officially, CES® 2017 runs from January 5 through January 8, 2017. That's Thursday through Sunday, so Las Vegas weekend rates apply. To maximize your CES investment (and to help you financially justify a weekend in Vegas), here are five reasons CES 2017 will be awesome!

Mainstream Media Logos

The Mainstream Media Is Rigged #MSM

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"The media is rigged. Big League," to quote a famous media critic. But the MSM is probably not rigged the way you think it is. That said, the MSM is amoral, irrevocably corrupt and, sadly, can never be fixed. The truth is now truthy, reality has transmogrified into wikiality, facts have become flexible, and the thin permeable membranes that used to separate journalism, opinion, commentary and entertainment have disintegrated. To help you understand why, I offer this accurate, albeit oversimplified, description of how the mainstream media is "rigged" and what you can do about it.

Dani Mathers

Dani Mathers: When a Playboy Playmate Exposes Too Much

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Dani Mathers looked up and saw a woman who aesthetically offended her. She had a thought … a silent, personal thought. A hackneyed, pop-culture meme came to her: “If I can’t unsee this then you can’t either.” It was so clever! So witty. She lifted her smartphone. It’s a bit catty, but it’s sooo perfect. A quick Snap. It’s funny, right? She was done typing the caption before she finished thinking. Well, mean/funny … but it’s OK. A quick tap. It was over in an instant -- Playboy Playmate Dani Mathers's thought unleashed on an unsuspecting world. Clearly, we now have all the tools we need to use our thoughts to destroy ourselves -- and they are more powerful than you probably imagine.

Clickbait

Facebook Is Killing Clickbait and the Results Will Surprise You!

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Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.