Advertising & Marketing

Police are Replacing Ads on Some Torrent Sites With Warnings

Police are Replacing Ads on Some Torrent Sites With Warnings

The British Police Intellectual Property Crime Unit (PIPCU) has started to replace advertising on copyright-infringing websites with official warnings telling users that the site is under criminal investigation. The sites in question are those that have been identified as hosting copyright-infringing content and reported to ...

AOL and Havas Partner on Programmatic Deal

AOL and Havas Partner on Programmatic Deal

The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, ...

NetWORKing for a Job

NetWORKing for a Job

I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after six months. Basically, he had been just going through the motions. He: Has a long elevator speech, Wrote a generic resume and incomplete LinkedIn profile, Contacted ...

The 4 Essential Steps for the Perfect Networking Meeting

The 4 Essential Steps for the Perfect Networking Meeting

It’s without a doubt the most expensive cup of coffee ever ordered. Last year, someone paid more than $600,000 to share coffee with Apple CEO Tim Cook. To the person who won the bidding war: I hope you sipped your latte slowly. Every gulp ran you about 50 grand. The coffee chat was sponsored by Charity Buzz, ...

Square Now Supports IFTTT, Makes Merchants’ Lives Easier

Square Now Supports IFTTT, Makes Merchants’ Lives Easier

Payments processor Square has announced that it now supports IFTTT integrations, allowing sellers to set-up triggers that can help to streamline their business operations when taking or sending payments. For example, sellers can create IFTTT ‘recipes’ for things like automatically sending a congratulatory email to ...

C-Suite TV Brings Programming for Business Leaders to the Piksel Video Platform

C-Suite TV Brings Programming for Business Leaders to the Piksel Video Platform

If you want to know who creates the trends and leads the conversation driving business today, you'll want to check out C-Suite TV. Just launched on the Piksel Video Platform by Bloomberg TV host Jeffrey Hayzlett, C-Suite TV is an on-demand and web-based digital broadcast channel to feature programming for business ...

LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a total of $20 ...

Reports: There Have Been No Talks of Google Acquiring Spotify

Reports: There Have Been No Talks of Google Acquiring Spotify

Based partly on a previous filing by Google about an unnamed foreign company it tried and failed to buy for $4 billion to $5 billion and a line I had in a story that noted that a top exec at the search giant had expressed interest in buying Spotify — the Journal is reporting that Google tried to buy the music service, but ...

Report: Yahoo Acquires Flurry, a Mobile Analytics Firm, for $300+ Million

Report: Yahoo Acquires Flurry, a Mobile Analytics Firm, for $300+ Million

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could ...

Facebook Becoming a Retailer is its Logical Next Step

Facebook Becoming a Retailer is its Logical Next Step

There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services ...