Even though my phone number is listed in the National Do Not Call Registry, I've started to receive Robocalls on my mobile phone. It's more than a mild annoyance. On a bad day I'll receive two or three of them, and about once a day I receive an unwanted Robotext.
Advertising & Marketing
In the 1770s, America was a relatively low tech, agrarian society. But all that was about to change. So here, for your Independence Day reading pleasure, are the seven hottest tech trends circa 1776.
First and foremost, the transition from corporate executive to successful consultant has more to do with self-knowledge than subject matter expertise or skill. If you have been successful in business, you probably have the skills to become a successful consultant, but here are seven important things to think about.
I’m going to leave the punditry about Twitter’s management issues to Chris Sacca and others who have (and will) make suggestions about how to right the ship. What I would like to explore is a simple, obvious fact: Twitter is not a compelling consumer product.
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.