Facebook announced on Wednesday that it has reached one million active advertisers amid growing adoption among small businesses and as bigger global brands also add Facebook ads to their mix. Facebook director of small business Dan Levy announced the figure in a post, saying he would like to thank “the over one million ...
Amazon Birthday Gift Cards Let You Pre-Plan Gifts for Facebook Friends
on 6.18.13
I’ll admit it — I am terrible at remembering birthdays. There’s no excuse, really, considering that practically every major Internet company offers some form of calendar with built-in integration to notify you of your friends’ birthdays. (It’s Facebook’s forte.) E-retailer giant Amazon knows that people like me ...
Before You Boot-Strap Yourself in For The Ride…
on 6.17.13
Before you execute your million (or billion) dollar idea, be aware that the nature of one’s business affects the process of bootstrapping. Bootstrapping is taking the risk of starting a business on your own money. The truth is that most entrepreneurs aren’t using their own money – it is borrowed from family, ...
Twitter Opens Analytics Platform to All Users for Free
on 6.13.13
Twitter has quietly opened up its various analytics tools to the public, giving everyone access to in-depth data about the people and brands who follow them, as well as the performance of their most recent tweets. The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications ...
Pandora Buys FM Station to Compete With Other Online Radio Providers
on 6.12.13
Pandora announced Tuesday that it purchased an FM radio station in South Dakota, a move intended to allow the online radio station to qualify for the same licensing terms as other Internet radio competitors. Christopher Harrison, assistant general counsel at Pandora, made the announcement about Pandora’s purchase of ...
Candy Crush is So Financially Successful that King Quits Advertising
on 6.12.13
King, the decade-old gaming company that staged a surprising revival through the iPhone and its hit Candy Crush Saga, is abandoning advertising as a source of revenue. Going forward, they’ll be relying solely on virtual currency. (But really, it’s not like they need advertising at this point.) “We’ve grown very fast ...
Tomorrow Will Be Televised: No More Auto-Pilot Increase… Maybe?
on 6.10.13
Michael Bologna, Group M's emerging communications director, is one frustrated dude when the subject is upfront TV activity. At last week's VideoNuze Online Video Advertising Summit here in New York, Bologna became the latest in a parade of people with something to say in public this year. Subject of this public discourse: ...
Facebook Streamlines Ad Products, Nixes Offers and Questions
on 6.7.13
Facebook is working on simplifying its different ad units and streamlining its products in an effort to make things simpler for businesses looking to spread the word via the social network, it announced Thursday. Facebook looked at its 27 different ad products and decided to cut down on the number of options to improve a ...
Career Advice from a Guitar Virtuoso
on 6.5.13
I recently heard Leo Kottke perform in a striking performance center appropriately named The Egg (I’m linking to a photo of the building for architectural fans…you’re not going to believe this structure). Kottke is a true talent on 6 and 12 string acoustic guitars. But he’s so much more. Wikipedia says he ...
Study: Amazon’s Ad Business is Bigger Than Twitter’s
on 6.4.13
Many are aware of Amazon's robust retail and web-hosting businesses, but less are familiar with its advertising business, which is rapidly becoming a significant player in the space. Amazon brought in $450 million in advertising in revenue last year, according to eMarketer estimates published Tuesday. The company managed to ...
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