Advertising & Marketing

Pokémon Go

Pokémon Go for People Who Couldn’t Care Less

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Augmented Reality (AR) is not new, but thanks to Pokémon Go it is newly relevant. The game has broken every record for adoption, users, and time spent, and it has given Nintendo a much-needed boost in both buzz and market cap – oh, and it's super-fun to play. Even if you never download the game or even look at a screenshot, here are a few things about Pokémon Go's epic launch that may move you from "I couldn't care less" to "Hmm … that's interesting."

1776

8 Hottest Tech Trends in 1776

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In the 1770s, America was a relatively low tech, agrarian society. But all that was about to change. So here, for your Independence Day reading pleasure, are the eight hottest tech trends circa 1776.

British and EU Flags

BREXIT Tech: It’s Complicated

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The impact of BREXIT is so vast that we may never fully understand its effect. I'm not a political pundit, so I'll leave the politics of BREXIT to others. Technology is the core focus of my advisory practice, and our solutions group builds digital products for some of the world's leading multinational corporations. Through that lens, I offer some thoughts about the near-term impact BREXIT will have on the tech sector and make a few educated guesses at the outcome.

FCC

Net Neutrality: The FCC Won. Did You?

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A federal appeals court upheld the rights of the Federal Communications Commission (FCC) to regulate broadband (wired and wireless) under Title II of the 1934 Communications act (Title II). Or, to put it another way, regulate the Internet in 2016 like it was the phone system in 1934. This is a big win for the FCC. But what does it mean for you?

Google Home and Amazon Echo

I’ve Talked to the Future and It Talked Back

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Sometimes I walk into a room and say, “Alexa, what’s the temperature outside?” She answers by speaking the current temperature followed by an abbreviated weather report. She’s so human-like, I have to resist the temptation to say “Thank you” when she finishes. Importantly, Alexa is not a she; it is a component of Amazon's Echo natural language processing system. Amazon has anthropomorphized Echo with a female voice and a feminine name, which makes it easy to call Alexa a “she.” Should we be polite when we speak to it, or is it OK to be abrupt or even abusive? The device won’t care. It doesn't have feelings; but how will we teach our children to differentiate between machines that sound and act like people, and other disembodied voices that actually are people?