Advertising & Marketing

Regression

Data Literacy Will Make You Invincible

By

Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be successful executive you have to become a data scientist -- quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data scientific research, and be able to think strategically about how to use data to create value for your business. All other things being equal, there is a significant difference between being literate and being fluent.

Samsung VR App Store

It’s Not TV, It’s a TV App

By

How soon will TV transform from wall-mounted 4K flat-screens to a 99-cent app in a VR/AR App Store? That's a question few will ponder this week as the National Association of Broadcasters gathers in Las Vegas for the NAB Show 2016. TV has both defined and enlarged mass communication for more than a half-century. No one in their right mind would suggest that big-screen TVs might go away – ever! Well, no one ever said I was in my right mind.

"Hello." He Lied

The Lying Filter – How to Use Yours

By

I don’t like to discuss religion or politics in polite company. It’s pointless. Both subjects provoke passionate lectures espousing personal worldviews, and minds are seldom, if ever, changed. But … after watching some of the speeches and debates, reading some tweets, and switching between the parade of pundits on CNN, Fox News and MSNBC, I've started to wonder what @tjeff (my hypothetical twitter handle for a reincarnated Thomas Jefferson) would have had to do to find the facts upon which to base his independent thinking.

Tay.ai

Is Microsoft’s Tay Chatbot Really “a Bad Naughty Robot?”

By

Tay is a combination chatbot and AI system designed by Microsoft to "engage and entertain people where they connect with each other online through casual and playful conversation." It was specifically "targeted at 18 to 24 year olds in the U.S., the dominant users of mobile social chat services in the U.S." If the words "designed" and "targeted" are off-putting, then you're really not going to care for one of the system's recent, now infamous, tweets ... but, there is much, much more to learn from Microsoft's mistake.

Instagram

Thanks, Instagram: The Age of Organic Social Is Over

By

Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed. There is all kinds of goodness in this simple idea. On the other hand, posts that the algorithm scores as "less interesting to you" (whatever that content may be) will be demoted or ultimately not shown. Free social at scale is an endangered species (this is not news). But with the Instagram transition, it is more endangered than ever.