Advertising & Marketing

LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a total of $20 ...

Reports: There Have Been No Talks of Google Acquiring Spotify

Reports: There Have Been No Talks of Google Acquiring Spotify

Based partly on a previous filing by Google about an unnamed foreign company it tried and failed to buy for $4 billion to $5 billion and a line I had in a story that noted that a top exec at the search giant had expressed interest in buying Spotify — the Journal is reporting that Google tried to buy the music service, but ...

Report: Yahoo Acquires Flurry, a Mobile Analytics Firm, for $300+ Million

Report: Yahoo Acquires Flurry, a Mobile Analytics Firm, for $300+ Million

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could ...

Facebook Becoming a Retailer is its Logical Next Step

Facebook Becoming a Retailer is its Logical Next Step

There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services ...

How to Write the Perfect LinkedIn Profile Summary

How to Write the Perfect LinkedIn Profile Summary

Ever been quoted in the newspaper? Pretty cool feeling, right? Well, the next time your name appears in an article, your LinkedIn contacts could receive an email about it. LinkedIn recently acquired Newsle, a start-up that scans articles and blogs for mentions of specific people. LinkedIn wants to use the technology ...

Let Your Employees Go Remote

Let Your Employees Go Remote

While increasing evidence suggests that employees who work from home document increases in productivity and employee satisfaction, it’s not a universally accepted practice. Of course, not all work can be performed at home. For work groups such as call-center employees, however, working from home improves their work-life ...

Facebook is Letting Some Users Buy Stuff on Their Newsfeeds

Facebook is Letting Some Users Buy Stuff on Their Newsfeeds

Facebook is try out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for ...

Improve Your Job Search by Using Hollywood Pitch Techniques

Improve Your Job Search by Using Hollywood Pitch Techniques

If you think getting your next job is tough, try selling a movie idea. Since studios are seeing many more ideas than your potential next employer sees candidates, the Hollywood Pitch has been honed to generate an immediate desire to purchase. If you are intrigued with this concept, here’s the first article worth ...

Cross-Device Measurement: New Rules Of The Road

Cross-Device Measurement: New Rules Of The Road

From mobile phones and tablets to laptops and desktops, today’s consumers are using an ever-increasing number of devices to access the Web, search for information, make purchases and more. In fact, for the first time in U.S. history, consumers now use smartphone and tablet apps more than PCs to access the Internet. ...

How Cross-Platform Programmatic Can Reach Its Full Potential

How Cross-Platform Programmatic Can Reach Its Full Potential

In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve the buy and sell process is one of the many reasons why the promise of programmatic buying is so compelling. Through automation and machine-based decisioning, programmatic ...