The 3D printing industry is doubling annually, and it will be huge at CES® 2016 (CES Tech West, Sands Level 2). According to Gartner, worldwide shipments of 3D printers will reach 496,475 units in 2016, up 103 percent year over year. Sales are expected to double every year, reaching 5.6 million units per year by 2019. You’ll find almost every type of 3D printer at CES. Here’s a quick guide to help you determine which 3D printing technology may have an immediate impact on your business, and if you’re thinking about buying one, which 3D printer might be right for you.
Since so many of us like to dress up on Halloween and pretend to be something scary or something we’re not, I thought it would be fun to reflect on the kinds of hacks that are scary, like to dress up in costumes and pretend they are something that they are not.
Bots generate more than half the traffic on the public Internet. This is indisputable. In fact, the Association of National Advertisers believes that advertisers will lose $6.3 billion globally to bots in 2015. This will not stop until someone (the marketers, the government, the justice department) makes it stop because everyone – the ad networks, the traffic sellers, the bot creators, the publishers, the ad agencies, the trading desks, the DMPs, the SSPs, everyone – except the marketers – is making money.
The Arabic hashtag #stab is something I'd rather not see on a social media post. Israel's UN ambassador, Danny Danon, recently showed a version of the instructional graphic that accompanied that hashtag to the UN Security Council with the English-language title, "How to Stab a Jew." Mr. Danon was making a point – but also describing a form of warfare so new it does not yet have a name.
Every crisis needs a villain. The advertising crisis is no exception. Some want to blame ad networks, others want to blame programmatic pricing tools, and still others believe that bad coding is at fault. Page load times are an obvious villain, but maybe we should blame the evildoers who clutter our world with massive amounts of interruptive, unwanted ad fodder. In practice, there are a number of easily identifiable tactical and executional factors contributing to the industry's existential crisis. Sadly, even if the industry could solve all of them, the effort would do very little, if anything, to correct the misalignment of outcomes and incentives that are the root of ad evil.