What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it?
According to a June 2014 study by the Center for Strategic and International Studies, the likely annual cost to the global economy from cybercrime could reach $575 Billion. It's a big number. Here are a five ways hackers will try to get you to contribute to it while you enthusiastically search for the best deals on Black Friday and Cyber Monday.