Tagged with: Advertising

It Pays to Globalize: Why Marketers Must Embrace Localization

It Pays to Globalize: Why Marketers Must Embrace Localization

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to ...

Programmatic Advertising and the Future of Radio

Programmatic Advertising and the Future of Radio

When I began selling in June of 1984, the formula for transacting media might have been summed up by five words: “The drinks are on me.” Successful media selling then was about nurturing customer relationships – and it still is in many ways today. Along the way, trends have come and gone but the actual formula for any ...

Comcast Ads Are Popping Up on Sites Through its Wi-Fi Hotspots

Comcast Ads Are Popping Up on Sites Through its Wi-Fi Hotspots

  Comcast's decision to inject data into websites raises security concerns and arguably cuts to the core of the ongoing net neutrality debate. A Comcast spokesman told Ars the program began months ago. One facet of it is designed to alert consumers that they are connected to Comcast's Xfinity service. Other ads ...

Twitter Officially Rolls Out ‘Buy’ Button for In-Tweet Purchases

Twitter Officially Rolls Out ‘Buy’ Button for In-Tweet Purchases

Starting Monday, some Twitter users will be able to buy products directly from a tweet, as the social media company takes a bigger step toward an e-commerce strategy that could draw in more dollars and attract a larger audience. The initiative launches with a small group of brands, artists and charities that will start ...

How Online Technology Spurs Media and Creative Ad Effectiveness

How Online Technology Spurs Media and Creative Ad Effectiveness

Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing, public example of the inferential approach has been Harvard’s IATs – Implicit Association Tests (implicit.harvard.edu). You can see this indirect technique in action about ...

WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the in-house platform is initially planned to replace ads supplied by Google on Amazon's own website, the new system could challenge Google and Microsoft's ...

7 Ways Other People Are Productive While You Play Candy Crush

7 Ways Other People Are Productive While You Play Candy Crush

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our ...

10 Definitions Every C-Suite Exec Must Be Able to Teach

10 Definitions Every C-Suite Exec Must Be Able to Teach

We're busy planning our 7th Annual Media Technology Summit, and we're going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be ...

Programmatic Can Be Used to Sell a Broad Suite of Solutions

Programmatic Can Be Used to Sell a Broad Suite of Solutions

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Insider and ...

Instagram Rolls Out Three New Business Tools for Brands

Instagram Rolls Out Three New Business Tools for Brands

Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or ...