Tagged with: Advertising

Programmatic Can Be Used to Sell a Broad Suite of Solutions

Programmatic Can Be Used to Sell a Broad Suite of Solutions

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Insider and ...

Instagram Rolls Out Three New Business Tools for Brands

Instagram Rolls Out Three New Business Tools for Brands

Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or ...

SoundCloud Now Incorporates Advertising to Give Artists Royalties

SoundCloud Now Incorporates Advertising to Give Artists Royalties

SoundCloud is the ubiquitous wild child of the digital music world. Without paying artists or record companies, it lets people freely upload and stream any kind of audio, and musicians have embraced it as a way to share their hottest work with fans. Lorde, the teenage pop star from New Zealand, rose to fame after posting ...

Cross-Channel Marketing Attribution: An ABCs Approach

Cross-Channel Marketing Attribution: An ABCs Approach

In today's increasingly complex and fragmented marketing landscape, a growing number of consumers navigate via both online and offline channels – as well as across devices – on their journey to a purchase or other conversion. While this shift has made it easier for consumers to engage with brands, it has made it ...

WSJ: ‘Snapchat Discovery’ Will Snap Ads, News and Video from Media Brands

WSJ: ‘Snapchat Discovery’ Will Snap Ads, News and Video from Media Brands

Snapchat has earned the favor of the coveted teen demographic, but can it turn engagement into money? The Wall Street Journal reports that the startup is in talks to launch Snapchat Discovery, a service that would partner with media companies and brands to serve video content and ads. Sources told the paper that Snapchat is ...

Twitter is Turning Some Favorites Into Re-Tweets, and People Aren’t Happy

Twitter is Turning Some Favorites Into Re-Tweets, and People Aren’t Happy

Twitter is back in experimental mode, but its latest test is annoying people. A sizable number of users are seeing tweets favorited by others in their timeline, just like retweets. They are also getting notifications when others follow someone new. This was first brought to my attention a couple of weeks ago, but Twitter ...

The Man Who Created Pop-Up Ads is Very Sorry For Doing That

The Man Who Created Pop-Up Ads is Very Sorry For Doing That

Ethan Zuckerman is sorry. Zuckerman, who leads the Center for Civic Media at MIT, says he didn't realize what he was bringing into the world when he wrote the code for the first pop-up ad more than 20 years ago.  He tells the story of how it happened in an exquisite essay about how the ad-based business model came to ...

When it Comes to Programmatic Buying, Don’t Forget Audience Insight

When it Comes to Programmatic Buying, Don’t Forget Audience Insight

Industry publications predict growing budgets dedicated to programmatic, which will consume larger percentages of brands’ total digital spending across various company sizes, verticals and countries. In spite of this, there still exists ambiguity about how these types of media-buying systems work. That, coupled with the ...

Survey: Companies to Spend a Lot More on Programmatic Buying Soon

Survey: Companies to Spend a Lot More on Programmatic Buying Soon

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to ...

Twitter is Testing a New ‘Promoted Video’ Ad Option

Twitter is Testing a New ‘Promoted Video’ Ad Option

Twitter announced on Tuesday it will begin beta testing a new feature called “Promoted Video,” which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon the Twitter Amplify program, was previously revealed during Twitter’s recent earnings ...