Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.
Shelly Palmer talks about Tostitos alcohol-sensing bag and its embedded near-field communications (NFC) chip that you can tap with your phone to call and Uber (if you're too drunk to drive) on Fox 5 with Teresa Priolo and Antwan Lewis. Original Airdate: January 31, 2017
"The media is rigged. Big League," to quote a famous media critic. But the MSM is probably not rigged the way you think it is. That said, the MSM is amoral, irrevocably corrupt and, sadly, can never be fixed. The truth is now truthy, reality has transmogrified into wikiality, facts have become flexible, and the thin permeable membranes that used to separate journalism, opinion, commentary and entertainment have disintegrated. To help you understand why, I offer this accurate, albeit oversimplified, description of how the mainstream media is "rigged" and what you can do about it.
Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it.