Tagged with: Advertising

LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn Acquires Bizo, a Business Marketing Company, for $175M

LinkedIn just announced that it has reached an agreement to acquire Bizo, a company that helps advertisers reach businesses and professionals. LinkedIn says the deal is worth around $175 million — 90 percent cash and 10 percent stock. Bizo spun out from business directory ZoomInfo back in 2008. It raised a total of $20 ...

Reports: There Have Been No Talks of Google Acquiring Spotify

Reports: There Have Been No Talks of Google Acquiring Spotify

Based partly on a previous filing by Google about an unnamed foreign company it tried and failed to buy for $4 billion to $5 billion and a line I had in a story that noted that a top exec at the search giant had expressed interest in buying Spotify — the Journal is reporting that Google tried to buy the music service, but ...

Facebook Becoming a Retailer is its Logical Next Step

Facebook Becoming a Retailer is its Logical Next Step

There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services ...

Facebook is Letting Some Users Buy Stuff on Their Newsfeeds

Facebook is Letting Some Users Buy Stuff on Their Newsfeeds

Facebook is try out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for ...

How Cross-Platform Programmatic Can Reach Its Full Potential

How Cross-Platform Programmatic Can Reach Its Full Potential

In general, I’m a huge fan of making the buying and selling of digital ads more efficient and effective. This desire to continually evolve and improve the buy and sell process is one of the many reasons why the promise of programmatic buying is so compelling. Through automation and machine-based decisioning, programmatic ...

Taxi Magic Uses iBeacon to Silently Give Users Discounts

Taxi Magic Uses iBeacon to Silently Give Users Discounts

How would you feel being a walking advertisement? If you're wearing a T-shirt with a company's logo on it, that's one thing. But your phone — in your pocket? That's quite another, and it's just what taxi hailing company Taxi Magic is doing with its iOS app. A new version being released this Thursday will let you beam out ...

The Effectiveness (and Price) of Facebook Ads is on the RIse

The Effectiveness (and Price) of Facebook Ads is on the RIse

The cost of Facebook ads is on the rise – but advertisers don’t seem to mind because they’re seeing results. At least for now. According to the most recent Q2 benchmark report from Facebook ad partner Nanigans, the click-through rate (CTR) on Facebook ads was up 146% year over year and rose 47% from the first quarter. ...

TV’s Shifting Landscape is Forever Altering TV Advertising

TV’s Shifting Landscape is Forever Altering TV Advertising

For the marketing executives whose job it is to round up eyeballs to watch television, the summer is turning out to be hazy, crazy, anything but lazy. A deluge of original programming is replacing many of the reruns that typically dominate schedules this time of year, offering viewers perhaps the most new summertime series ...

Facebook Acquires LiveRail to Bolster its Ad Business

Facebook Acquires LiveRail to Bolster its Ad Business

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook tells me it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans to use its use data to aid LiveRail ...

Twitter Acquires AdTech Company TapCommerce for $100 Million

Twitter Acquires AdTech Company TapCommerce for $100 Million

Twitter announced on Monday that it’s acquiring mobile ad startup TapCommerce. Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million. (Twitter declined to provide a price). TapCommerce helps mobile businesses retarget their ads, i.e., target ads ...