Tagged with: Advertising

How Online Technology Spurs Media and Creative Ad Effectiveness

How Online Technology Spurs Media and Creative Ad Effectiveness

Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing, public example of the inferential approach has been Harvard’s IATs – Implicit Association Tests (implicit.harvard.edu). You can see this indirect technique in action about ...

WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

WSJ: Amazon is Developing its Own Advertising Software to Challenge Google

Amazon Inc is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the in-house platform is initially planned to replace ads supplied by Google on Amazon's own website, the new system could challenge Google and Microsoft's ...

7 Ways Other People Are Productive While You Play Candy Crush

7 Ways Other People Are Productive While You Play Candy Crush

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our ...

10 Definitions Every C-Suite Exec Must Be Able to Teach

10 Definitions Every C-Suite Exec Must Be Able to Teach

We're busy planning our 7th Annual Media Technology Summit, and we're going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be ...

Programmatic Can Be Used to Sell a Broad Suite of Solutions

Programmatic Can Be Used to Sell a Broad Suite of Solutions

A few months back, Marc Andreesen made the bold prediction that the news industry, which includes a large group of local publishers, will grow 10 times to 100 times in the next 20 years. He has backed up his predictions with his pocketbook by making investments in news firms such as Talking Points Memo, Business Insider and ...

Instagram Rolls Out Three New Business Tools for Brands

Instagram Rolls Out Three New Business Tools for Brands

Instagram on Thursday announced three new business tools to help brands build their following on the social network: Account insights, Ad insights, and Ad staging. The Facebook-owned company says the new suite will be rolled out “over the coming weeks and months,” but wouldn’t provide details regarding timing or ...

SoundCloud Now Incorporates Advertising to Give Artists Royalties

SoundCloud Now Incorporates Advertising to Give Artists Royalties

SoundCloud is the ubiquitous wild child of the digital music world. Without paying artists or record companies, it lets people freely upload and stream any kind of audio, and musicians have embraced it as a way to share their hottest work with fans. Lorde, the teenage pop star from New Zealand, rose to fame after posting ...

Cross-Channel Marketing Attribution: An ABCs Approach

Cross-Channel Marketing Attribution: An ABCs Approach

In today's increasingly complex and fragmented marketing landscape, a growing number of consumers navigate via both online and offline channels – as well as across devices – on their journey to a purchase or other conversion. While this shift has made it easier for consumers to engage with brands, it has made it ...

WSJ: ‘Snapchat Discovery’ Will Snap Ads, News and Video from Media Brands

WSJ: ‘Snapchat Discovery’ Will Snap Ads, News and Video from Media Brands

Snapchat has earned the favor of the coveted teen demographic, but can it turn engagement into money? The Wall Street Journal reports that the startup is in talks to launch Snapchat Discovery, a service that would partner with media companies and brands to serve video content and ads. Sources told the paper that Snapchat is ...

Twitter is Turning Some Favorites Into Re-Tweets, and People Aren’t Happy

Twitter is Turning Some Favorites Into Re-Tweets, and People Aren’t Happy

Twitter is back in experimental mode, but its latest test is annoying people. A sizable number of users are seeing tweets favorited by others in their timeline, just like retweets. They are also getting notifications when others follow someone new. This was first brought to my attention a couple of weeks ago, but Twitter ...