Tagged with: Marketing

Reports: There Have Been No Talks of Google Acquiring Spotify

Reports: There Have Been No Talks of Google Acquiring Spotify

Based partly on a previous filing by Google about an unnamed foreign company it tried and failed to buy for $4 billion to $5 billion and a line I had in a story that noted that a top exec at the search giant had expressed interest in buying Spotify — the Journal is reporting that Google tried to buy the music service, but ...

Report: Yahoo Acquires Flurry, a Mobile Analytics Firm, for $300+ Million

Report: Yahoo Acquires Flurry, a Mobile Analytics Firm, for $300+ Million

Yahoo has made no secret of its ambitions and advances in mobile, earlier this month reporting 450 million monthly active users and search and display mobile ad revenues growing 100%. In CEO Marissa Mayer’s words, Yahoo is a “mobile first company.” Now, sources say that Yahoo has closed in on an acquisition that could ...

Facebook Becoming a Retailer is its Logical Next Step

Facebook Becoming a Retailer is its Logical Next Step

There’s a new internet retailer on the world’s smartphones, tablets, and PCs. It’s called Facebook. Last week, Mark Zuckerberg and company started testing a “Buy” button inside the News Feed posts and ads that turn up on the world’s most popular social network, letting users instantly pay for goods and services ...

Facebook is Letting Some Users Buy Stuff on Their Newsfeeds

Facebook is Letting Some Users Buy Stuff on Their Newsfeeds

Facebook is try out letting you pay for ecommerce purchases from other businesses without leaving its site or app. For now it won’t be charging the few small and medium-sized businesses in the US to test this new Buy button on their News Feed Pages posts and ads. When I asked if Facebook would be charging businesses for ...

Cross-Device Measurement: New Rules Of The Road

Cross-Device Measurement: New Rules Of The Road

From mobile phones and tablets to laptops and desktops, today’s consumers are using an ever-increasing number of devices to access the Web, search for information, make purchases and more. In fact, for the first time in U.S. history, consumers now use smartphone and tablet apps more than PCs to access the Internet. ...

Why Social TV May Be in Danger of Becoming Predictable

Why Social TV May Be in Danger of Becoming Predictable

Although Social TV is barely four years old, television program selection for Social TV may be in danger of becoming predictable and unimaginative. When the industry talks about Social TV, we tend to focus on three areas: Tentpole Events, e.g. the Super Bowl, The Oscars. Larger Reality Shows, e.g. American Idol, The ...

Mainstreaming Wearable Technology

Mainstreaming Wearable Technology

On the heels of Kenneth Cole’s pioneering use of Google Glass for its Mankind fragrance campaign, I have set my sights on turning wearable technology from a niche-marketing tool into a mainstream activity. Joined by industry experts for a panel on wearable technology at Brooklyn’s recent Northside Festival, we had the ...

‘Google My Business’ Helps Small Businesses Establish a Web Presence

‘Google My Business’ Helps Small Businesses Establish a Web Presence

Google announced a suite of tools on Thursday morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get on Google” ...

Here’s Why Your Facebook Page’s Organic Reach Has Shrunk

Here’s Why Your Facebook Page’s Organic Reach Has Shrunk

When Facebook adjusted the algorithm in December 2013 to determine what a user sees in their Newsfeed, anyone that had a Facebook Page saw a dramatic drop in organic reach in posts. On Thursday, Facebook explained what happening. In a post by Facebook ads product marketing lead, Brian Bolan, there are two reasons why those ...

How to Turn Your City Into a ‘Startup City’

How to Turn Your City Into a ‘Startup City’

@StartUpGrindBuf asks, "Turning #buffalo from a #rustbelt city into a #startup city?" Emerging research validates that “where” entrepreneurs start is as important as “what” they start-up. And when it comes to where, it’s all about how. How prepared is your city to revitalize small business, encourage ...