Tagged with: Marketing

It Pays to Globalize: Why Marketers Must Embrace Localization

It Pays to Globalize: Why Marketers Must Embrace Localization

Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to ...

Digital Onboarding of Offline Conversions: Providing Insight Into the Customer Journey

Digital Onboarding of Offline Conversions: Providing Insight Into the Customer Journey

To alleviate the boredom of a long flight, I recently found myself flipping through the pages of the inflight shopping catalog, where I came across an intriguing item with a QR code next to it. I scanned the code with my tablet, and (thanks to the in-flight WiFi) was taken to a mobile microsite that featured an interactive ...

Twitter Officially Rolls Out ‘Buy’ Button for In-Tweet Purchases

Twitter Officially Rolls Out ‘Buy’ Button for In-Tweet Purchases

Starting Monday, some Twitter users will be able to buy products directly from a tweet, as the social media company takes a bigger step toward an e-commerce strategy that could draw in more dollars and attract a larger audience. The initiative launches with a small group of brands, artists and charities that will start ...

Data Science 101 – Definitions You Need to Know

Data Science 101 – Definitions You Need to Know

Our 7th Annual Media Technology Summit is just a few weeks away, and the subject of data science is going to be front and center. Each and every one of us creates a wealth of data every day, but... information is not knowledge. The data must be wrangled and put in context to make it actionable. There are many different ...

3 Simple Exercises to Unleash Your Innovation

3 Simple Exercises to Unleash Your Innovation

At Talentedly, we are obsessed with professional growth and innovation. So it goes without saying that we actively avoid “the comfort zone” because that is where innovation goes to die. When you’re comfortable, you take fewer risks. And if you’re not taking risks, you’re not learning, nor are you creating and ...

How Online Technology Spurs Media and Creative Ad Effectiveness

How Online Technology Spurs Media and Creative Ad Effectiveness

Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing, public example of the inferential approach has been Harvard’s IATs – Implicit Association Tests (implicit.harvard.edu). You can see this indirect technique in action about ...

How to Find a Networking Group That’s Worth Your Time

How to Find a Networking Group That’s Worth Your Time

Americans are always on the move. Since our nation’s founding, we have roamed our vast country in search of opportunity or a fresh start. In fact, this interactive map from The New York Times shows where people came from as they entered your own state — dating back to 1800. California in the 20th century? A lot ...

My Banned Word Holiday Rant

My Banned Word Holiday Rant

According to the US Department of Labor (www.dol.gov), Labor Day (the first Monday in September) is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity and ...

7 Ways Other People Are Productive While You Play Candy Crush

7 Ways Other People Are Productive While You Play Candy Crush

Look, I know you love Candy Crush. We all do. But every time I receive this Facebook notification… [Facebook friend] invites you to play Candy Crush Saga. …I think, “Man, what a time sucker that game is.” The super-addictive app and its red, orange and yellow candies steal precious seconds from our ...

Report: Twitter is Working With Stripe for In-Tweet Purchases

Report: Twitter is Working With Stripe for In-Tweet Purchases

Twitter’s long-awaited plan to let its users make purchases right from a tweet is nearing, and payments startup Stripe will have a role in the business, multiple industry sources tell Re/code. Later this year, Twitter is expected to unveil buttons within tweets that say “Buy” or some variation of the word; after ...