Tagged with: Marketing

BOGO Personal Branding

BOGO Personal Branding

I provided coaching for job search and personal branding last week to a very experienced executive in a small, contracting and youth-obsessed industry. The executive knows he needs to change fields but has been unable to get traction. He talked for an hour, providing snippets of successes from a long series of usually ...

Google’s Terms of Service Now Says Your Emails are Scanned for Ads

Google’s Terms of Service Now Says Your Emails are Scanned for Ads

Google Inc updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analyzed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users' emails, both when messages are stored on Google's servers and when ...

The Odds You’ll be as Successful as Warren Buffett

The Odds You’ll be as Successful as Warren Buffett

9.2 quintillion to 1. Yea, you were TOTALLY going to win. Millions of people filled out an NCAA Tournament bracket in the ultra-slim hope of being perfect and winning $1 billion. After only two days of hoops, everyone was busted. One guy in Illinois actually was perfect — until Dayton came along. Thus, ...

Busting the Myth that Negative WOM is More Powerful than Positive Talk

Busting the Myth that Negative WOM is More Powerful than Positive Talk

Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more ...

Facebook Officially Launches 15-Second News Feed Video Ads

Facebook Officially Launches 15-Second News Feed Video Ads

After years of rumors and tests, Facebook on Thursday launched its video advertising inside the News Feed, the newest type of ad unit for the social network to sell to marketers. Like many Internet video spots, ads will be 15 seconds long. They will automatically play inside of a user’s stream, though without the sound on ...

The HUVr Viral Marketing Campaign Was Created by Funny or Die

The HUVr Viral Marketing Campaign Was Created by Funny or Die

Sorry to burst your high-flying dreams, but Funny or Die is behind HUVr, the mysterious tech company claiming to have invented the first hoverboard. The truth behind this massive viral campaign came out after a costume designer who worked on the shoot posted the experience on her online resume, which has now been removed. ...

Report: One in 650 Mobile Gamers Buy Half of All In-App Purchases

Report: One in 650 Mobile Gamers Buy Half of All In-App Purchases

With the runaway success of Candy Crush Saga, it's perfectly natural to wonder just how many people are dropping coin in freemium mobile games. One firm's answer, however, might surprise you. A very small number -- 0.15 percent, to be exact -- of total mobile payers contribute half of monthly in-game revenue, according to ...

How to Write a Professional Social Media Bio

How to Write a Professional Social Media Bio

Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up stressed about crafting the perfect professional bio for Twitter – or LinkedIn, Facebook or other social networks. It has to set you apart, but still reflect approachability. Make you look ...

2014: What Marketing Idea Is Ready For Retirement

2014: What Marketing Idea Is Ready For Retirement

If the past, by bringing surprises, did not resemble the past previous to it (what I call the past's past), then why should our future resemble our current past? --Nassim Taleb, Philosopher and Essayist Edge.org asked a couple hundred of the brightest scientists alive the question: “What scientific idea is ready for ...

Career and Job Search Advice Based on 5 Irrelevant Quotes

Career and Job Search Advice Based on 5 Irrelevant Quotes

This is a random list of five quotes that are catalysts for career and job search advice. “Always have bail money.” -- 50 Cent, rapper, actor, entrepreneur While possibly not as good as a “Get Out of Jail Free” card, having a cushion can mitigate problems. Careers: Reputation: If you build up goodwill and ...