Marketing

Will work for data

Rich Data, Poor Data: What the Data Rich Do – That the Data Poor and the Data Middle Class Do Not!

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Generally speaking, there are two kinds of companies in the world: data rich and data poor. The richest of the data rich (Google, Facebook, Amazon, Apple, etc.) are easy to name. But you don't need to be at the top of this list to use data to create value. You need to have the tools in place to turn information (data) into action -- that's what the data rich do that the data poor and the data middle class do not.

iPhone 6s

Ad Blocking – This Time It’s Serious

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Apple's iOS 9 (the new iPhone operating system) contains a very special feature that enables third-party app developers to develop Ad Blocking tools. These tools, which have been around for PC-based web browsers for years, are probably better described as "content blocking" because they allow you to block all kinds of noncommercial stuff (also because there is a heated debate as to whether or not ads are "content"). Pundits and students of the commercial advertising business have identified this technological achievement as the beginning of the end of days. Others cite history and say the industry will get past the problem. After all, content blocking is not new; it's just newly relevant. Right?

Shelly Palmer on Fox 5

Can Robocalls Be Stopped?

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Can you really stop Robocalls? Shelly Palmer talks about what you can do on Fox 5 with Ben Simmoneau and Juliet Huddy on Good Day Wake Up. Airdate: July 21, 2015