Sports

This time last year, I described how a Super Bowl ad’s word of mouth volume could be demonstrated to be dependent upon both the creative message and certain critical media factors. This year, I repeated the study by probing two years of combined data to see if a macro-trend would emerge. The short answer: Yes, Continue Reading →

On Feb. 3, big brands and their agencies will line up to compete for what they hope will be remembered as the best TV commercial for Super Bowl XLVII, spending tens of millions of dollars in the process. One major retailer, Target, will be sitting on the sidelines, having developed a more modest (and budget-friendly) Continue Reading →

Super Bowl XLVI was one of the biggest online video events of the year, and so it makes sense that the National Football League would bring the Big Game back online again. On Wednesday, the league announced that for a second year running, the Super Bowl will be streamed online, this time by CBS. Like Continue Reading →

Before you know it, smartphone-wielding football referees will be able to review their calls and respond to nasty tweets about those calls all in one go. ESPN is set to start embedding video streams of instant replays into its tweets, according to various reports. Through a partnership with Ford and Twitter, ESPN’s college football account, Continue Reading →

Yahoo has announced a partnership with NBC Sports that will see the two pool their sports reporting, broadcasts and news coverage in an effort to build the US’s largest dedicated sports news platforms. The proliferation of media through blogs and social media has revolutionized the way fans take on news and watch events, but the Continue Reading →

Groupon has just hit a home run. The daily deals site announced that it is now the choice service for Major League Baseball’s interactive media and Internet company. Through this deal, the MLB will handle the deals from its 30 clubs right through the GrouponLive events platform. GrouponLive, the online ticketing deals platform for Groupon, Continue Reading →

ESPN on the Xbox just got a helluva lot better. Instead of being an awkward, half-featured sports channel, Xbox Live is now getting the real deal: a WatchESPN app. That means you can watch ALL of ESPN’s channels: ESPN, ESPN2, ESPN3, ESPNU and more. We’ve been expecting WatchESPN to launch on the Xbox since it Continue Reading →

We’ve previously written about why we’re overstating the impact technology will have on football (soccer) refereeing, but this focused more on things like goal-line technology to remove human error. Now, however, it seems that the refs’ humble notepad and pen could be on their way out too. A referee may use his/her notepad for anything Continue Reading →

NBA fans who want to get their favorite player into this season’s All-Star game will for the first time be able to cast votes through Twitter and Facebook, the league announced Tuesday. Here’s how it works on Twitter: simply tweet the player’s first and last names with the #NBABALLOT hashtag. Fans’ tweeted votes are limited Continue Reading →

Let me begin with a disclaimer. I voted for Barack Obama in 2008 and supported him for re-election this year. I like his character, I like what he’s done in foreign policy, and I like what he did in bailing out General Motors and Chrysler. But I don’t like his attitude toward “salesmen.” In a Continue Reading →