Tagged with: Twitter

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

Both Twitter and Facebook say they've hit new usage records thanks to Sunday's World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII ...

Twitter Acquires AdTech Company TapCommerce for $100 Million

Twitter Acquires AdTech Company TapCommerce for $100 Million

Twitter announced on Monday that it’s acquiring mobile ad startup TapCommerce. Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million. (Twitter declined to provide a price). TapCommerce helps mobile businesses retarget their ads, i.e., target ads ...

Twitter’s Install and Engagement Ads Are Now Globally Available

Twitter’s Install and Engagement Ads Are Now Globally Available

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so on Monday it is making its latest move to build out that mobile advertising business with more products. Twitter is kicking off the global rollout of mobile app promotion ads — units that ...

Twitter is Testing a Feature to Let You ‘Retweet With Comment’

Twitter is Testing a Feature to Let You ‘Retweet With Comment’

Twitter is always testing something with users; this week, they have a couple visual experiments underway. Another new feature, which Mashable first noticed in a tweet sent by Twitter's head of communications, Carolyn Penner, allows users more space to comment when they are retweeting another user. "Retweet with Comment" ...

Twitter Acquires Live-TV Clipping Service SnappyTV

Twitter Acquires Live-TV Clipping Service SnappyTV

Twitter has announced it’s acquiring live-TV clipping service SnappyTV, a platform used by broadcasters and rights-holders to edit and distribute snippets of live TV across the social sphere shortly after they’re first aired. Launched in 2010, San Francisco-based SnappyTV has been been partnering with the likes of FOX ...

Twitter Now Lets You View and Share Animated GIFs

Twitter Now Lets You View and Share Animated GIFs

GIFs have finally come to Twitter. On Twitter's website as well as its iOS and Android apps, you'll be able to watch a GIF in your timeline by clicking a play button that shows up over top of them. GIFs won't animate automatically, likely to prevent you from downloading large files that you don't need. Opening up a tweet on ...

How to Live Tweet an Event Without Annoying Your Followers

How to Live Tweet an Event Without Annoying Your Followers

You’ve heard this before: live-tweeting can increase your social media engagement, expand your network, build brand awareness and position you as an industry authority. The list goes on. I’ve live-tweeted every conference I’ve attended for the past couple of years. I thought I followed the best practices. I would take ...

Report: Twitter Thought About Buying Pandora, Spotify

Report: Twitter Thought About Buying Pandora, Spotify

Last month, a Recode rumor suggested Twitter was looking to buy Soundcloud, only to have a WSJ rumor say that “the numbers didn’t add up” for a deal to go through. On Wednesday, we learned that Twitter considered buying not just Soundcloud, but also looked into making offers for Pandora as well as Spotify, according ...

Google’s Disaster Relief Now Features Real-Time Tweets

Google’s Disaster Relief Now Features Real-Time Tweets

Tech giants Google and Twitter have had difficulties seeing eye-to-eye since the end of their partnership in 2011, but it appears Google is putting old grievances aside for a greater good. As of Tuesday, Google Public Alerts has begun incorporating tweets from disaster-struck locations. Extracted from Twitter's public API, ...

Twitter Buys ‘Native Ad’ Specialist Company Namo Media for $50 Million

Twitter Buys ‘Native Ad’ Specialist Company Namo Media for $50 Million

Twitter on Thursday made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on ...