I’m going to leave the punditry about Twitter’s management issues to Chris Sacca and others who have (and will) make suggestions about how to right the ship. What I would like to explore is a simple, obvious fact: Twitter is not a compelling consumer product.
Imagine a hack that tricks Periscope or Meerkat into capturing whatever video is on your screen. Now, just create a new Twitter account and tell your social network to join you watching House of Cards on Netflix for free.
Using Periscope behind the scenes at Fox 5.
Here's the problem: millennials think social media is a place to have conversations. Incorrect. Social media is a place to begin conversations.
If you want to succeed in 2015, you're going to have to build your online presence.