Tagged with: Twitter

Why Social TV Has the Power to Change the Media World as We Know It

Why Social TV Has the Power to Change the Media World as We Know It

Social TV is poised to become one of the most important global forces in advertising over the next 10 years because of its ability to challenge our industry’s fundamental notion of information overload. The term information overload was coined 40 years ago by media visionary Alvin Toffler. However, we tend to think of ...

Twitter Adds Mobile App Install Ads, Integrated Ad-Buying

Twitter Adds Mobile App Install Ads, Integrated Ad-Buying

It looks like Twitter is hoping to earn more ad dollars from mobile app publishers and developers. The company is announcing several new features today that Vice President of Revenue Kevin Weil described as adding up to “an easy and scalable way to drive app installs and app engagement, both on Twitter and off Twitter.” ...

Twitter Buys Long-Time Partner Gnip, a Social Data Company

Twitter Buys Long-Time Partner Gnip, a Social Data Company

After a longstanding relationship with the company, Twitter has decided to acquire Gnip, "a leading provider of social data." Numerous deals hammered out over the last few years have allowed Gnip to sell access to a realtime "firehose" of activity on Twitter and the full historical archive of public tweets. "Gnip has played ...

Study: Only 1 in 6 People Use Social Media While Watching TV

Study: Only 1 in 6 People Use Social Media While Watching TV

We see the term the "second screen" thrown around all the time, a concept that refers to the belief that the immediacy of social media across phones and tablets makes television watching a communal experience. The thinking goes that Twitter and Facebook are portals into our consumption habits, allowing us to hurl breathless ...

Twitter Officially Brings Pop-Up Notifications to Your Browser

Twitter Officially Brings Pop-Up Notifications to Your Browser

Twitter announced on Thursday it is rolling out real-time interactive notifications on the Web. When someone engages with your account, you will now be notified if you’re using Twitter.com. The feature is rolling out “over the coming weeks.” More specifically, you will receive notifications if someone has replied, ...

Twitter May Soon Let You Get Notifications in Your Browser

Twitter May Soon Let You Get Notifications in Your Browser

Twitter is no stranger to trying out new features on its social networking platform, with recent news that it is in the process of testing and rolling out no less than 15 different ad units, at least some of which are already popping up for users. The latest news highlights a feature that focuses Twitter on the desktop ...

Twitter Rolls Out Major Re-Design, Now Looks Like Facebook

Twitter Rolls Out Major Re-Design, Now Looks Like Facebook

Rumored in February and official on Tuesday, Twitter's profile pages are undergoing a fundamental redesign. The Twitter blog has announced the changes this morning, noting that they're only effective for a select group of users for now, but will be rolled out globally in the coming weeks. If you really can't wait, you can ...

Twitter Acquires Android Startup ‘Cover’

Twitter Acquires Android Startup ‘Cover’

Twitter on Monday announced it had acquired Cover, a small startup focused on smart suggestions of Android apps for users. The startup, which launched just six months ago, will join the microblogging company at its San Francisco headquarters. Cover deals with an interesting subject area: Using your smartphone’s sensors to ...

WSJ: Twitter is About to Bring 15 New Types of Ads to Your Feed

WSJ: Twitter is About to Bring 15 New Types of Ads to Your Feed

New ads—lots of new ads—are on their way to Twitter. Hoping to win over e-commerce companies and mobile-game developers, the communications platform will debut 15 types of new ad products and improved ways to target users over the next six months, according to people familiar with the company's plans. The first batch ...

Vine Now Lets You Direct Message Videos to Other Users

Vine Now Lets You Direct Message Videos to Other Users

Twitter’s Vine has introduced a feature that allows you to message other users directly via video. This adds both a direct messaging channel and video clips to its messages, a big addition to Twitter’s video app. There is a direct parallel to be drawn here between Instagram’s Direct image messaging feature, obviously ...