Tagged with: Twitter

Twitter is Testing a New ‘Promoted Video’ Ad Option

Twitter is Testing a New ‘Promoted Video’ Ad Option

Twitter announced on Tuesday it will begin beta testing a new feature called “Promoted Video,” which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon the Twitter Amplify program, was previously revealed during Twitter’s recent earnings ...

Twitter’s Direct Messages Could Lead to a New Revenue Stream

Twitter’s Direct Messages Could Lead to a New Revenue Stream

Ask anyone who uses Twitter what their biggest gripe about the service is, and the answer may very well be DMs. Direct Messages (DMs, aka private messages between users) are a part of Twitter that ‘power’ users have been hooked on since before WhatsApp, WeChat, Line and other billion dollar-valued mobile messaging apps ...

Twitter Overhauls its Promoted Tweets Ad Platform for Better Customization

Twitter Overhauls its Promoted Tweets Ad Platform for Better Customization

Twitter has announced that its Promoted Tweets ad platform has been revamped to allow businesses to better specify the type of campaign they want to run across the social network. From Thursday, small-to-medium size businesses (SMBs) and Twitter API partners can access objective-based ad campaign options in beta, thereby ...

How to Change Your Twitter Handle Without Losing Followers (or Confusing People)

How to Change Your Twitter Handle Without Losing Followers (or Confusing People)

So you want to change your Twitter handle. When you got it two years ago, @PlankingGuy was funny, but today you get quizzical looks. @SexxyFoxxyMama was okay in college, but not on your new business cards. Or you realized @ERMAHGERD520 was a bit too hard for people to spell after all. You could just get a new account, but ...

Boost Your Subscription Business With Social Media Savvy

Boost Your Subscription Business With Social Media Savvy

By the year 2015, more than 40 percent of media companies will employ subscription services to sustain their businesses, according to independent research group Gartner. This emerging business model of recurring revenue (also known as subscription billing) has yielded impressive results, particularly in the software as a ...

Twitter Acquires Madbits to Boost Deep Image Learning

Twitter Acquires Madbits to Boost Deep Image Learning

Twitter has acquired a stealthy computer vision startup called Madbits, which was founded by former New York University researchers. Clément Farabet and Louis-Alexandre Etezad-Heydari. Farabet is a protégé of Facebook AI Lab director and New York University professor Yann LeCun, while Etezad-Heydari was advised by Larry ...

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

Forget Germany: The World Cup’s Winners Were Facebook and Twitter

Both Twitter and Facebook say they've hit new usage records thanks to Sunday's World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII ...

Twitter Acquires AdTech Company TapCommerce for $100 Million

Twitter Acquires AdTech Company TapCommerce for $100 Million

Twitter announced on Monday that it’s acquiring mobile ad startup TapCommerce. Re/code’s Ina Fried broke the news about the acquisition earlier this afternoon, reporting that the deal price was $100 million. (Twitter declined to provide a price). TapCommerce helps mobile businesses retarget their ads, i.e., target ads ...

Twitter’s Install and Engagement Ads Are Now Globally Available

Twitter’s Install and Engagement Ads Are Now Globally Available

Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so on Monday it is making its latest move to build out that mobile advertising business with more products. Twitter is kicking off the global rollout of mobile app promotion ads — units that ...

Twitter is Testing a Feature to Let You ‘Retweet With Comment’

Twitter is Testing a Feature to Let You ‘Retweet With Comment’

Twitter is always testing something with users; this week, they have a couple visual experiments underway. Another new feature, which Mashable first noticed in a tweet sent by Twitter's head of communications, Carolyn Penner, allows users more space to comment when they are retweeting another user. "Retweet with Comment" ...