What can we learn from the data we already have? Can traditional demography be adapted to describe the world as we observe it? Are there tools that could help us better understand consumer behavior? What does it mean to sell an actual audience as opposed to selling a proxy for it?
It's day one of the new world order. CBS News has created an online live/on-demand 15-hour-per-day news service targeting consumers who prefer to consume video news on connected devices.
We're potentially very close to a fundamental change in television distribution.