Helping you understand the world of Web3.

We feel privileged to work with extraordinary companies, such as:
Samsung
Ford
Verizon
Meta
Nike
Oracle
Mastercard
NHL

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications, the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions, and the co-founder of Metacademy, a free educational platform that teaches practical applications of blockchain, crypto, NFTs, Web3, and the metaverse.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC, co-hosts the award-winning podcast Techstream with Shelly Palmer & Seth Everett, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about technology, media, marketing and Web 3. Subscribe to our newsletter to make sure you don't miss anything.
Free Is Very Pro-Consumer

There's a relatively new acronym in the media business: FAST. It stands for Free Advertiser-supported Streaming Television. For all practical purposes, FAST is good, old-fashioned broadcast television delivered over the public internet (as opposed to via an antenna or cable or satellite). In the not-so-distant past, this kind of delivery was called "over the top" or OTT, but the defining differences are that FAST is free (except for the cost of your internet access), and the programs are scheduled at specific times, exactly the same way linear, broadcast TV channels are scheduled. Does it matter how the signal is delivered to consumers? Think about this... Continue Reading →

Instagram’s Power Over Crypto

Instagram has been rolling out support for NFTs minted on Ethereum and Polygon since May 2022. The company just announced that support for the Flow blockchain is now rolling out in 100 countries, and Instagram expects to support the Solana blockchain soon. Continue Reading →

More Celeb NFT Fun Facts

This week has, unintentionally, focused on celebrities and NFTs. First, Kim and Kylie hating on Insta, then the lawsuit against Kim and dozens of other celebs for shilling EMAX. Today (because clearly I'm a trendsetter), Bloomberg has a story about The Disastrous Record of Celebrity Crypto Endorsements. Continue Reading →

A Lawsuit To Watch

Back in June '21, Kim Kardashian shilled Ethereum Max on Instagram. When I learned about it, I wrote, “I’ve just become aware of the best example of everything that is bad (and hopefully temporary) about crypto-insanity.” Continue Reading →