I help business leaders turn data into action.

I help businesses grow

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named one of LinkedIn’s Top Voices in Technology and I co-host of "Think About This" on the Westwood One Podcast Network. You can see me on Fox 5 New York, where I cover tech and business, read my weekly column in Adweek, or catch my regular commentaries on CNN and CNBC.

My Blog

I write about technology, media, marketing and data science. Subscribe to my newsletter to make sure you don't miss anything.
Getting The Most From Your WFH Video Setup

If you’ve recently added “video conference producer” to your job description, I have a few tips and techniques that will help you take your WFH video studio to the next level. We’ll have a look at cameras, lights, microphones, backgrounds, and some tricks of the trade that will help you get the most out of the equipment you already have. Continue Reading →

Choco Tacos in a Time of Digital Reckoning

How does a commercial behemoth overcome the challenges of our new global reality? If the digital reckoning has truly arrived, is it time for us to rethink... everything? We are eating a whole lotta Choco Tacos and talking to Rob Master, VP Media and Digital Engagement at Unilever, to get these answers. Also: can’t find any hand sanitizer in stores? Here’s how to make your own at home. Continue Reading →