Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →
Warner Bros. now plans to debut Christopher Nolan’s sci-fi thriller “Tenet” in theaters on August 26 internationally and on September 3 domestically (for Labor Day weekend). This is the third time a release date has been set. I'd pencil it in. Continue Reading →
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →
Slack has filed an antitrust complaint in the EU against Microsoft for bundling Microsoft Teams with its Office suite of products. It's deja vu all over again — remember the browser insanity of decades past? — and it raises the same questions. Continue Reading →
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