I help business leaders turn data into action.

I help businesses grow

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named one of LinkedIn’s Top Voices in Technology and I co-host of "Think About This" on the Westwood One Podcast Network. You can see me on Fox 5 New York, where I cover tech and business, read my weekly column in Adweek, or catch my regular commentaries on CNN and CNBC.

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Is that available on Netscape?

One of the funniest moments of the last century went something like this. The year was 1995. I was at a cocktail party with some extraordinarily smart people, and we were talking about the newly launched cnn.com. During the conversation, one super successful, remarkably smart tax lawyer asked, "Is that available on Netscape?" Continue Reading →

An Interesting Day for TV

Today, NBCU will formally announce launch plans for Peacock, its new streaming video service. Depending upon whom you ask, this is either the end of the beginning or the beginning of the end for big media. From my POV, it is neither. Continue Reading →

The Hottest Marketing Term in 2020: “Privacy”

Get ready for privacy wars. In California, CCPA not only impacts online businesses, but traditional retailers have been forced to send out notices to consumers alerting them to the kinds of in-store and transactional data collection they are doing. This is a gigantic challenge for some, but to others it is a marketing opportunity. “We keep your private information more private than Brand X.” is a marketing strategy I expect to see a lot in 2020. Continue Reading →