I help business leaders accelerate digital transformation.

I help businesses adapt

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named LinkedIn's Top Voice in Technology and I co-host "Think About This with Shelly Palmer & Ross Martin." You can see me weekly on Good Day New York, where I cover tech and business, read my column in Adweek, or catch my regular commentaries on CNN and CNBC. I am also the founder of pgx.tech, an invitation-only social network focused on business, tech, culture, and innovation.

My Blog

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Your PC in the Cloud

Windows PCs as a service is now a real thing. Microsoft announced Windows 365 Cloud PC: a way to run Windows on a private, secure, virtual machine and access it using practically any type of device from anywhere you can connect to the internet. This is a big deal. Continue Reading →

Leave Elon Alone!

Elon Musk's latest claim -- "I remain confident that we will have the basic functionality for level 5 autonomy complete this year" -- is a clear sign that Mr. Musk has crossed over to the other side and is now "cuckoo for cocoa puffs." Continue Reading →

To NFT, or not to NFT?

"To NFT, or not to NFT, that is the question: Whether 'tis nobler in the mind to suffer the slings and arrows of FOMO, or to take arms against an OpenSea of troubles and by opposing end them." Shakespearian parody aside, the decision to enter the NFT marketplace should not be taken lightly. The usual "test, learn, modify, repeat" model does not quite apply. Here's why. Continue Reading →

Follow the Money

Walmart and Walgreens are entering the mobile-first banking business in a big way. It's a solid strategic move, as an estimated 169 million Americans regularly use mobile devices for banking. Continue Reading →