I help business leaders accelerate digital transformation.

I help businesses adapt

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named LinkedIn's Top Voice in Technology and I co-host "Think About This with Shelly Palmer & Ross Martin." You can see me weekly on Good Day New York, where I cover tech and business, read my column in Adweek, or catch my regular commentaries on CNN and CNBC. I am also the founder of pgx.tech, an invitation-only social network focused on business, tech, culture, and innovation.

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Apple One, Apple Watch Series 6, iOS 14 and More: Everything You Need to Know About Apple’s September 2020 Event

No Apple AR glasses, no AirTag trackers, no HomePod mini, no over-the-ear AirPod-branded headphones. A lot of the most exciting announcements teased for Apple's September 2020 event never saw the light of day. Instead, Apple unveiled two new Apple Watches, two new iPads, a new fitness subscription, and more. Here's everything you need to know about Apple's latest and greatest. Continue Reading →

The Famous “P&G Memo”

Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) Memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication. The clarity provided by this disciplined approach to thinking is invaluable, and its ability to help scrutinize ideas is unmatched. Here's the variation I use to begin packaging my ideas to sell. Continue Reading →