I help business leaders accelerate digital transformation.

I help businesses adapt

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named LinkedIn's Top Voice in Technology and I co-host "Think About This with Shelly Palmer & Ross Martin." You can see me weekly on Good Day New York, where I cover tech and business, read my column in Adweek, or catch my regular commentaries on CNN and CNBC. I am also the founder of pgx.tech, an invitation-only social network focused on business, tech, culture, and innovation.
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Google’s FLoC may not fly
Google’s FLoC may not fly

With the full understanding that killing 3rd-party cookies in its very popular Chrome browser would impact practically every advertiser, Google, the world's largest seller of advertising, offered its idea of a replacement: FLoC (Federated Learning of Cohorts). To make a long story short, practically everyone but Google hates the idea. Continue Reading →

Apple vs. Facebook Celebrity Death Match
Apple vs. Facebook Celebrity Death Match

Sometime next week, Apple will release iOS 14.5, which will require users to give explicit permission for apps to track them. This has had Facebook's knickers in a knot since the feature was announced, and they've been quite vocal about it. Continue Reading →

Corporate Zoomicide
Corporate Zoomicide

Time to get back to work. But is your company setting you up for "Corporate Zoomicide?" Shelly Palmer talks with Robert Moses and Bianca Peters about the non-obvious challenges of going back to the office and what both employees and employers can do to improve their chances for success. Continue Reading →

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