OpenAI is adding CPC (cost-per-click) to ChatGPT ads this week. Advertisers can now bid $3 to $5 per click, which puts ChatGPT somewhere between Meta (cheap clicks, browsing intent) and Google Search (expensive clicks, purchase intent). Where it actually lands will depend on proving something OpenAI has not yet proven: does a ChatGPT click drive an outcome? Continue Reading →
Tim Cook announced yesterday that he will step down as Apple CEO on September 1. John Ternus, head of hardware engineering (and an Apple lifer since 2001), will take over. Cook will stay on as executive chairman with responsibility for global policymaker engagement. Continue Reading →
Evals are the single most important (and most misunderstood) component of any AI deployment, and they deserve a deeper look. Continue Reading →
Anthropic released Claude Opus 4.7 on Wednesday with impressive numbers: 10.9 percentage points higher on SWE-bench Pro (the gold-standard coding test), 3x more production tasks resolved on Rakuten’s benchmark, 98.5% on visual acuity up from 54.5%, and state-of-the-art scores on finance evaluations. For devs, this is a genuine step forward. For consumers, the story is a bit different. Continue Reading →
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