I help business leaders turn data into action.

I help businesses grow

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named one of LinkedIn’s Top Voices in Technology and I co-host of "Think About This" on the Westwood One Podcast Network. You can see me on Fox 5 New York, where I cover tech and business, read my weekly column in Adweek, or catch my regular commentaries on CNN and CNBC.

My Blog

I write about technology, media, marketing and data science. Subscribe to my newsletter to make sure you don't miss anything.
Tik Tok Clubs at Schools: Good or Bad?

Tik Tok clubs are popping up at schools everywhere and it’s fantastic! But there’s more to the story. I talk with Kerry Drew and Bianca Peters about how to help your kids get the most out of Tik Tok at home and at school on Fox 5 New York's Good Day Wake Up. Original Airdate: October 22, 2019... Continue Reading →

Hacking Humans: Search & Replace Gene Editing is Here

The introduction of CRISPR changed the world of genetic engineering by allowing researchers to “cut and paste” DNA. But the process can introduce errors that produce unpredictable results. A recently published report in the journal Nature by David Liu, a Harvard university biologist, describes a new process that is more like a “search and replace”... Continue Reading →

Marketing 401: Correlation vs. Causation

There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should too. If you live in the numbers camp, I’m going to confirm what you already know. If you live in the pretty pictures camp, buckle your seatbelt, because this is going to be a fast, bumpy ride.... Continue Reading →

Where Does Data Go When It Dies?

You probably don’t have a Yahoo Group or know anyone who does. So you probably won’t care that Yahoo is shutting down Yahoo Groups. That said, while Yahoo is all but irrelevant today, there was a time when it was at the center of the online universe. The death notice says, “Beginning October 28, you... Continue Reading →