I help business leaders accelerate digital transformation.

I help businesses adapt

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named LinkedIn's Top Voice in Technology and I co-host "Think About This with Shelly Palmer & Ross Martin." You can see me weekly on Good Day New York, where I cover tech and business, read my column in Adweek, or catch my regular commentaries on CNN and CNBC. I am also the founder of pgx.tech, an invitation-only social network focused on business, tech, culture, and innovation.
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What Will Gen Z Collect?
What Will Gen Z Collect?

From a collective media experience point of view, Millennials and Gen Zers don't have any physical things to collect. There are no more magazines, comic books, baseball cards, video game cartridges, LPs, CDs, videotapes, etc. There are only screenshots and files. Continue Reading →

TikTok Addiction Is Your Fault
TikTok Addiction Is Your Fault

Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →

Would you pay for Twitter?
Would you pay for Twitter?

CNN Business is reporting that Twitter "may be working on a paid product and investors seem thrilled about it," which raises the question: Would you pay for Twitter? This is one of the very few instances where you can use yourself as a "focus group of one." Continue Reading →

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