Helping business leaders drive AI transformation.

We feel privileged to work with extraordinary companies, including:
Amazon
Meta
Mastercard
Abbott
Coca-Cola
Charter
Marriott
NHL

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with tech strategy & solutions.
Named LinkedIn's Top Voice in Technology, he covers tech and business for Fox 5's Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog, Think About This.

Shelly's Blog

Shelly writes about AI, technology, media, and marketing. Subscribe to our newsletter to make sure you don't miss anything.
Kargo Announces Karlo Ad Buying Platform

Kargo announced the general availability of Karlo, a self-serve media-buying platform aimed at smaller advertising teams and businesses. Kargo describes it as an agentic tool that will help set up, run, and adjust advertising campaigns. Continue Reading →

OpenAI DevDay Recap

OpenAI held DevDay yesterday and announced more than 20 new features and products, including GPT-6.1 Sol: a new model at one-fifth the standard input and output token prices of GPT-6 Astra. It's not the story. Continue Reading →