I help business leaders accelerate digital transformation.

I help businesses adapt

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named LinkedIn's Top Voice in Technology and I co-host "Think About This with Shelly Palmer & Ross Martin." You can see me weekly on Good Day New York, where I cover tech and business, read my column in Adweek, or catch my regular commentaries on CNN and CNBC. I am also the founder of pgx.tech, an invitation-only social network focused on business, tech, culture, and innovation.

My Blog

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The Life Plan Roadmap Template Story

Like many of you, I’ve spent the past few months talking with friends and colleagues about the future. Everyone, myself included, is taking their best guess about what the new normal will be. There are many common questions: what will happen to restaurants, theaters, Broadway, concerts, bars, hotels, commercial real estate, the auto industry, airline travel, etc. As the conversations drift from professional to personal I am almost always asked, "What do you think I should do now?" Continue Reading →

It’s a Business of Sheep

Seems like Big G is sad that TikTok has surpassed YouTube on some important viewing metrics, so… YouTube is going to start testing a new feature on mobile that will allow users to record 15-second long multi-segment videos. Continue Reading →

TikTok For Business

TikTok is getting organized. The addictive, endorphin-producing, AI-driven social video network has organized its advertising tools under the "TikTok for Business" banner. Continue Reading →

Objective Reality

I feel like I am living in an alternate universe. Every statistic shows the number of hospitalizations and confirmed cases rising, yet about half the people I speak to and about half the news I read says the opposite. Continue Reading →