I help business leaders turn data into action.

I help businesses grow

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named one of LinkedIn’s Top Voices in Technology and I co-host of "Think About This" on the Westwood One Podcast Network. You can see me on Fox 5 New York, where I cover tech and business, read my weekly column in Adweek, or catch my regular commentaries on CNN and CNBC.

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I write about technology, media, marketing and data science. Subscribe to my newsletter to make sure you don't miss anything.
Gig Economy Under Attack as Uber Charged $649 Million

The State of New Jersey charged Uber $530 million in unpaid unemployment and disability insurance from 2014-2018 and tacked on $119 million in interest. Some characterized this as a "fine." I wish it was. That would make this a one-time thing. Instead, this tax ruling sets a precedent for the future of the gig economy in New Jersey that other states are sure to follow. California has already started down this path and it is going to be a huge problem for individuals who do contract work.... Continue Reading →

Marvels of Human Achievement That Get No Love

Episode 4 of Think About This with Shelly Palmer & Ross Martin is online! In this episode we explore the marvels of human achievement that get no love. Did a drone from a spaceship just deliver your pizza? Did a sugar pill just take away all of your pain? How many trees could you plant in a day? How many ear wiggles could you do in 30 seconds? You may win a lot of cash if you stay off your smartphone for a year, but how would you get through dinner with your mom and dad?... Continue Reading →

Disney+ Strategy: Genius or Madness?

Disney+ launched to great fanfare (with a few technical glitches) and people are talking. There is the usual chatter about "a new service," and the "transformation of the television business," but something far more interesting is happening. People are talking about episode one of The Mandalorian and you know what they're saying? "I can't wait for episode two."... Continue Reading →

Apple Holiday Gifts

Apple has a bunch of interesting gifts for this holiday season. AirPods Pro, Apple TV, Apple Arcade and Logitech Circle 2 to name a few. Shelly Palmer shows them to Kerry Drew and Bianca Peters on Good Day New York (Fox 5 new York). Original Airdate: November 13, 2019... Continue Reading →