I help business leaders turn data into action.

I help businesses grow

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named one of LinkedIn’s Top Voices in Technology and I co-host of "Think About This" on the Westwood One Podcast Network. You can see me on Fox 5 New York, where I cover tech and business, read my weekly column in Adweek, or catch my regular commentaries on CNN and CNBC.

My Blog

I write about technology, media, marketing and data science. Subscribe to my newsletter to make sure you don't miss anything.
Disney+ Strategy: Genius or Madness?

Disney+ launched to great fanfare (with a few technical glitches) and people are talking. There is the usual chatter about "a new service," and the "transformation of the television business," but something far more interesting is happening. People are talking about episode one of The Mandalorian and you know what they're saying? "I can't wait for episode two."... Continue Reading →

Apple Holiday Gifts

Apple has a bunch of interesting gifts for this holiday season. AirPods Pro, Apple TV, Apple Arcade and Logitech Circle 2 to name a few. Shelly Palmer shows them to Kerry Drew and Bianca Peters on Good Day New York (Fox 5 new York). Original Airdate: November 13, 2019... Continue Reading →

Apple AirPods Pro

I don't usually wax poetic about Apple products. In fact, I don't actually remember the last time I said something nice about an Apple product. Today will be different. If you have an iPhone, go to apple.com and order a pair of AirPods Pro earbuds now. You will find all kinds of reviews online, read them, don't read them. Here's my take. ... Continue Reading →

Driving Social Media Addicts Underground

Adam Mosseri, who runs Instagram, is about to change the world. Like it or not, Instagram is going to make “like” counts private. This is a bold, (but well tested) move. The company has previously hidden likes in Canada, Japan, Brazin, Ireland, New Zealand, Australia and Italy. Now, Instagram will expand its testing to the US.... Continue Reading →