I help business leaders accelerate digital transformation.

I help businesses adapt

I'm CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. I was named LinkedIn's Top Voice in Technology and I co-host "Think About This with Shelly Palmer & Ross Martin." You can see me weekly on Good Day New York, where I cover tech and business, read my column in Adweek, or catch my regular commentaries on CNN and CNBC. I am also the founder of pgx.tech, an invitation-only social network focused on business, tech, culture, and innovation.

My Blog

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Next-Level Meetings and Events

You have a hidden talent I’d like to call your attention to. By the time you were 18 years old, you had watched more than 20,000 hours of video (TV, movies, online, etc.). That’s more than twice the number of hours most people need to become an expert at any skill. So while you may not know all the technical jargon, when it comes to judging content, creativity, and execution, you are truly a video production expert. This is going to come in handy, because today, every major corporate meeting and event needs to be reimagined and staged to work for both in-person and online audiences. Continue Reading →

Ransomware Lessons Learned

Today is a great day to have a chat with your team and go over your business resiliency and business continuity plan. If you get hit with a ransomware attack this afternoon, what happens? Who gets notified and in what order? Who initiates the restore protocols? How many hours, days, weeks of backups are available? Which servers go back online first and in what order? Continue Reading →

DraftKings Places a Bet on NFTs

Online betting juggernaut DraftKings is placing a bet on Tom Brady's Autograph, as the two sides are partnering to build a new NFT marketplace. As always, content is king. Along with the Brady exclusive, the company has deals with other top athletes including Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, and Tony Hawk, to name a few. Continue Reading →