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OODA Loops
In the late 1950s, an Air Force pilot named John Boyd had a standing bet. From any disadvantaged starting position in a one-on-one dogfight, he would beat his student in forty seconds or pay forty dollars. "40-Second Boyd," as he came to be known, never paid. He spent the next fifteen years figuring out what he was doing that the students weren't. The answer was the OODA loop: Observe, Orient, Decide, Act. The pilot who cycles faster wins, even when their individual decisions are less elegant. Continue Reading →
OpenAI put Codex on your phone yesterday. The mobile app (iOS and Android) now connects to your running desktop Codex session through a secure relay layer. You can review diffs, approve commits, and monitor agent progress from anywhere. No SSH, no VPN, no laptop required. During the preview period, it's available on every plan, including Free. Continue Reading →
Amazon launched "Alexa for Shopping" yesterday, combining its Rufus shopping AI (which they say has assisted more than 300 million customers) with Alexa+ into a single AI shopping assistant. It's free for all U.S. customers, no Prime membership required. Continue Reading →
Anthropic launched Claude Platform on AWS on Sunday, two weeks after OpenAI put GPT-5.5 and GPT-5.4 on Amazon Bedrock. AWS now hosts both frontier model families on a single bill with IAM authentication, CloudTrail logging, and consumption-based pricing. Continue Reading →
The other day, I asked Claude to reorganize 1,400 files across six project folders on my desktop. I described what I wanted in plain English, walked away, and came back to a clean directory structure with every file renamed, sorted, and deduplicated. Just thinking about how long that would have taken me is what prevented me from doing it myself. One cup of coffee later, and it was done. Continue Reading →
Google just announced updates to AI Mode and AI Overviews that promise to surface more original content and drive traffic back to publishers. The company is adding direct links within AI responses, article suggestions, and website previews to help users "explore the web" rather than getting answers entirely from AI summaries. Continue Reading →
OpenAI launched a self-serve Ads Manager for ChatGPT on Monday, open to U.S. advertisers in beta. The system uses cost-per-click bidding, conversion pixels, and a Conversions API. Four major agency holding companies (Omnicom, Publicis, WPP, and Dentsu) signed on as partners alongside Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Sam Altman once called advertising a "last resort." I guess he's come around. Continue Reading →
I want to tell you about the MMA CMO AI Transformation Summit that I'm hosting next week in New York City (May 14, from 9 a.m. to 1 p.m.). It's a half-day, invitation-only gathering presented by Meta, Moloco, Vurvey Labs, and Bluefish. Continue Reading →

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