Essays on technology, media, marketing and politics.
Augmented reality (AR) is on the cusp of being one of the technological advances that are all but guaranteed to change our day-to-day behavior. Imagine living in a world filled with “movie magic.” A world so packed with computer-generated images, it’s hard to tell fantasy from reality. That’s the dream, but where are we now, and who is going to get us there first? Here’s a quick overview of the state of AR.
In the not-so-distant past, Tesla was synonymous with the future of electric vehicles (EVs). Elon Musk (who some say is the Tony Stark of our age) painted a vision of the future that many bought into. Right now shareholders are calling for Musk to be fired, there are reports of more than $150M wasted on scrap metal, and there are concerns about the company’s overall finances. Tesla’s situation is troubling, but Mr. Musk will probably talk his way out of the current issues. Then what? Are Elon Musk and Tesla ready for the future?
Monday marked the beginning of Apple’s Worldwide Developers Conference (WWDC 2018). As per tradition, Apple kicked off the week with a two-plus hour press conference that highlighted a new version of iOS, a new version of macOS and more. Here’s what you need to know.
The idea of à la carte entertainment resonates with consumers. No one wants to pay for content they don’t consume. That said, the race to adapt audio and video distribution models to trending consumer behavior is turning into a hot mess. How many streaming services are too many? And will consumers run out of money?
Some people believe that Alexa is listening all the time. This is true. Some people believe that Alexa records every word for posterity. This is false. Some people believe that having an Amazon Echo increases their risk of being hacked. This is also false. But, there’s more to the story.
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