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Compass Pointing North
Unified brand messaging and a well-defined brand personality are among your business’s most valuable assets. It all starts with a statement of the organization’s vision and mission (sometimes combined into a brand purpose) and a statement of brand values. Continue Reading →

SWOT Analysis

SWOT
SWOT analysis (strengths, weaknesses, opportunities, threats) may be the most famous strategic planning technique. What I love about SWOT is its flexibility and adaptability. This framework is a great way to aggregate the information you need to continuously improve and adapt your areas of focus. If you’re in business, you’ve probably been in many SWOT sessions. But have you run them? If not, here’s how. If you’re an expert in the SWOT process, here’s the variation I use as a prerequisite to creating a brand playbook. Continue Reading →

Slack vs. Microsoft

Slack has filed an antitrust complaint in the EU against Microsoft for bundling Microsoft Teams with its Office suite of products. It's deja vu all over again — remember the browser insanity of decades past? — and it raises the same questions. Continue Reading →
Neil Armstrong steps on the moon
On July 21, 1969, at 02:56 UTC, Neil Armstrong became the first person to step onto the lunar surface. I remember the exact moment. I remember the grainy television picture. I remember the words. Most of all, I remember feeling that moment was the beginning of the future. Continue Reading →
Uber Lyft
Like California, Massachusetts has sued Uber and Lyft to force the ride-hailing companies to classify drivers as employees (as opposed to independent contractors). On the surface, it looks like the states are trying to do right by workers, but these two lawsuits don't do any carve-outs for other kinds of gig workers. Continue Reading →

What Will Gen Z Collect?

From a collective media experience point of view, Millennials and Gen Zers don't have any physical things to collect. There are no more magazines, comic books, baseball cards, video game cartridges, LPs, CDs, videotapes, etc. There are only screenshots and files. Continue Reading →
TikTok
Learning from her friends that TikTok view counts were all zeros, and thinking that this was a signal that TikTok was about to be banned, my friend's 12-year-old daughter ran up to her mom and excitedly said, "OMG! Will things go back to normal now?" Continue Reading →
CNN Business is reporting that Twitter "may be working on a paid product and investors seem thrilled about it," which raises the question: Would you pay for Twitter? This is one of the very few instances where you can use yourself as a "focus group of one." Continue Reading →

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