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Mixed Reality
When someone says "the metaverse," what do they mean? At the moment, the observable metaverse is a continuum that spans experiences from virtual reality (VR) through mixed reality (MR) to augmented reality (AR). The experiences are different, but some of the most successful metaverse projects share many common creative and technological attributes. What are they? To help figure it out, we've been developing a framework we call the Standard Model of the Metaverse. Continue Reading →

Breaking the “TV” Law

The founders of Taiv had an idea: What if a sports bar owner could make an extra $500 every month by using technology to replace the commercials in TV broadcasts with commercials they sold themselves? It is an awesome idea. It is also a blatant theft of services. Continue Reading →
When trying to predict the future success of any technology, one of the oldest (and best) tricks of the trade is to follow the interests and participation of key engineering talent. The strategy is simple; if a technology attracts the best engineers, they are going to create the best hardware and software for it, and its likelihood of success greatly increases. While not a foolproof strategy, it's easy to understand and relatively easy to execute. Continue Reading →

Are you ready for networked TV?

With the debut of Thursday Night Football on Amazon last week, we passed by a major milestone on our journey from network to networked TV. Amazon enjoyed a record number of Prime signups (the actual number has not been disclosed), and they got their products and services in front of a gigantic audience. It was a big win for Amazon. Continue Reading →

The Truth Trap

For reasons that are theorized – but not fully confirmed – human beings default-to-trust. In other words, it is more evolutionarily stable to trust someone in our inner circle than it is to begin from a place of distrust. We don't always default-to-trust when we meet a stranger, especially if we're in a new or uncomfortable environment, but when we are not under a perceived threat, almost all of us default-to-trust because the benefits of doing so outweigh the consequences of acting like a cynical, pessimistic jerk. Continue Reading →

Web3 is B.S.

A friend invited me to a dinner party. When we were introduced, the host asked what I did for a living, I answered, "I run a consulting practice focused on Web3 strategy and solutions," to which she responded, "Web3 is B.S. You don't even know what Web3 is." Continue Reading →

Abandoning The Mines

I decided to shut down my ETH mining operations a few hours before the Merge last night. It was getting close to midnight, and I didn't want my mining rigs grinding away at "nothing" in the middle of the night. So, with all due pomp and circumstance, I began an orderly, ceremonious abandonment of my mining operations. Continue Reading →
If you're wondering what a non-NFT digital collectible is, just ask Sony. According to PlayStation.com, "PlayStation Stars will feature a new type of rewards called digital collectibles. They are digital representations of all the things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished devices that tap into Sony’s history of innovation." Continue Reading →

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