According to Gartner, 2017 is the year CMOs (chief marketing officers) will buy more tech than CIOs (chief information officers). This is truly unfortunate. CMOs should never buy tech, ever!
Essays on technology, media, marketing and politics.
You wrote an explanatory email, you sent a PowerPoint deck, you crafted a white paper, you created an infographic, you made a video, and with all that, people in the meeting still had questions. It’s because you didn’t sing what you meant.
Jawbone just went belly up. Fitbit is on life support. The Quantified Self movement is busy measuring the last days of the fitness tracker fad; its 10,000 steps of fame are up.
Back, by popular demand, a reprise of my 8 Hottest Tech Trends of 1776. Enjoy!
Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase. This does not mean that to be a successful executive you have to become a data scientist – quite the contrary. It means that in order to be a successful executive, you need to understand how data is turned into action, be familiar with the methods of data science and data-scientific research, and be able to think strategically about how to use data to create value for your business. Here's an article I wrote a while back that explains how data literacy will make you "almost" invincible.