Yammer
Yammer
Yammer

Microsoft Corp. agreed to buy corporate social-network operator Yammer Inc. for $1.2 billion in cash to help it woo businesses with Facebook-like tools that help employees collaborate in the workplace. San Francisco-based Yammer will become part of Microsoft’s Office division and the team will continue to report to current Yammer Chief Executive Officer David Sacks, the companies said today in a statement. Yammer provides features — similar to those found on Facebook Inc. — to more than 200,000 companies such as Ford Motor Co. and EBay Inc. The purchase will help Microsoft compete with corporate-social features like Salesforce.com Inc.’s Chatter product, as well as startups such as Jive Software Inc. and Asana Inc., run by Facebook co-founder Dustin Moskovitz. Read the full story at Businessweek.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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