Apple has paid $60m (£38.2m) to settle a dispute in China over ownership of the iPad name, a court there announced on Monday, removing a key obstacle to sales of its tablet computer in the enormous Chinese market. Apple’s long-running dispute with Shenzhen Proview Technology, which had claimed to own the name, highlighted the possible pitfalls for global companies in China’s young trademark system. But it also posed a challenge for the communist government, which wants to attract technology investors to develop China’s economy. Apple said it bought the global rights to the “iPad” name from Proview in 2009, but Chinese authorities said the rights in China were never transferred. Read the full story at The Guardian.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.