The Hobbit
The Hobbit
The Hobbit

In April, Peter Jackson premiered footage of his highly anticipated return to Middle-earth, “The Hobbit: An Unexpected Journey,” at CinemaCon in Las Vegas. What Jackson thought would spark conversation about the plot and characters, instead created a ferocious debate over the use of 48fps (frames per second) technology, which is twice the standard frame rate that has been used to make movies since the 1930s. When Jackson premiered a lengthy segment of “The Hobbit” at Comic Con on Saturday night, it was not presented in 48 frames per second, but the normal 24. (The footage was also in 2D instead of 3D.) Read the full story at The Huffington Post.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Peter Jackson, ‘The Hobbit’ Director, On The 48 FPS Debate: ‘If You Hate It, You Hate It’" by @ShellyPalmer

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