Do You Really Need LinkedIn Premium?

LinkedIn Premium
LinkedIn Premium
LinkedIn Premium

While many public companies in the Internet space have underperformed in 2012–Facebook, we’re looking at you–LinkedIn is an exception. Just last week, the business networking firm reported $228M in revenue during the second quarter, an 89 percent increase compared to the same time period last year. Aside from pulling in advertising dollars, LinkedIn also relies heavily on its subscription model to reach its financial goals (these monthly fees made up 19 perfect of total revenue in Q2). Read the full story at Fast Company.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, co-founder of Metacademy, and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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