Social discovery will remake the Internet, or at least how we plumb it. Need evidence? Persistent rumors of a Facebook search engine, Google’s efforts to integrate Google+ into its search results and Microsoft’s addition of Facebook tagging into Bing results. Social discovery is philosophy of online search that holds that people are more likely to accept a friend’s opinion or advice than that of a general crowd or a search algorithm. Having been built on algorithms, Google and Bing are looking for ways to include social discovery in their traditional search results.