Barnes & Noble has been aiming to create a subsidiary out of their Nook business since last April and now the ink is dry on a new partnership between Nook Media, a subsidiary of B&N, and Microsoft. Microsoft invested $300 million along with $305 million in payments to own 17% of the new company which has a $1.7 billion post money valuation. Nook Media consists of the Nook Digital brand of software, content, and devices as well as B&N’s college business. Read the full story at TechCrunch.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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