New Yahoo! Logo?
New Yahoo! Logo?

Yahoo is looking to make a clean break with some aspects of its past with Marissa Mayer now at the helm — and one of those, it seems, could be its logo. A TC reader says that he was asked to take an online survey, “and it turned out to be all about asking me to compare Yahoo’s current logo to a potential new logo,” he tells us. Asked about this and whether it was a Yahoo-generated survey, a spokesperson tells us this: “Yahoo! is continually developing and testing new concepts in an effort to offer the most delightful experiences for users and advertisers, but we don’t have anything new to announce at this time.” Read the full story at TechCrunch.

About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

Like it? Tweet it.

"Yahoo! Is Testing Out New Logo Ideas, Still Isn’t Dropping The ! Also Rolling Out New Homepage With Infinite Scrolling" by @ShellyPalmer

Get Briefed Every Day!

Subscribe to our daily newsletter featuring current events and the top stories in technology, media, and marketing.