Foursquare told users via email that as of Jan. 28 it will show their full names by default, instead of first name/last initial, and that business locations will be able to see more than the current three-hour history of their visitors’ check-ins. Both privacy policy changes make the service more friendly to businesses, and the first clears up inconsistency in how names were displayed throughout the product. The company is trying to be uber-careful about rolling out privacy changes in light of other services’ recent screwups.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.