Twitter has officially launched its Vine video sharing app in the App Store, as announced on the company blog. With Instagram taking the world by storm, and subsequently selling to Facebook for $1 billion, the question on everyone’s minds has been who will be able to do the same thing with video? Twitter’s been thinking this through for a while, proven by the acquisition of video-sharing app Vine in October. The app isn’t built directly into Twitter, but rather acts as a standalone app. It integrates with Twitter in the same way that Instagram does, except that Vine never turned off permissions randomly, meaning that Vine videos can be embedded directly in tweets, showing up in followers’ streams. Vine videos can also show up in a separate Vine web page, like this one.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.