When Channing Tatum wanted to publish the first picture of his new baby in June, he didn’t go to People or Us Magazine. Instead, he posted on his Facebook page. And when Andy Murray won a surprise victory in Wimbledon in July, he headed straight to Facebook, where he hosted a Q&A with his fans. That’s not a coincidence. Facebook has been ramping up its efforts to get more famous people using the site. In recent months it has bulked up a global team tasked with courting and hand-holding stars; in some cases, it offers incentives for those who post. It’s all part of a bigger push to encourage more “public” content on the site, beyond the stuff only you and your friends care about. Facebook wants you to spend more time talking about things in the news, or stuff you see on TV. And it would like you to pay attention to things your favorite celebrities do on the site. In other words: Facebook is acting more like Twitter.
