PayPal Payment Code

PayPal Payment CodeAnother day, another announcement of a product aimed at getting shoppers to buy stuff in retail stores using an app on their phone instead of a physical credit card or cash. This one — from PayPal, called Payment Code — lets users pay through their PayPal app or a retailer’s app integrated with PayPal in a few steps. First, they need to check in on the app. Then, if the shopper is in a store that has bar-code-scanning devices, the app will automatically load a QR code for the cashier to scan to complete the transaction. For participating stores that don’t possess those scanners, the app will display a random four-number code for the shopper to punch into the store’s payment keypad to finalize the sale. Sound easier than paying with a credit card or cash? No. And PayPal says it recognizes this. So it will give shoppers other incentives to pay with the app.

Read the full story at All Things D.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.