PayPal has announced a new section dedicated to online gift card purchases. The “Digital Gifts” store has opened with what PayPal describes as a “marquee merchant”, namely iTunes. Although buying iTunes gift cards with PayPal has been possible for a long time thanks to eBay, this is the first time PayPal is selling the cards directly through themselves. Naturally, you can pay for the cards with your PayPal account credit. The company poses the store as a really simple way to give a meaningful gift to someone for the holidays: “Buying a digital gift from PayPal is as easy as one-two-three: select a gift and denomination, enter your PayPal ID and Password, send the gift to a loved one or redeem it on the spot. Simple, convenient and secure. To help open the digital doors we have just started offering iTunes codes.”