Nintendo

NintendoPaging Dr. Mario. Nintendo’s big plan for the future isn’t mobile games — it’s boosting your “quality of life.” At a briefing for investors and the media held on Thursday morning, Nintendo’s CEO Satoru Iwata outlined the company’s plan to create a third platform to sit alongside its Wii U and Nintendo 3DS game machines. “What Nintendo will try to achieve in the next 10 years is a platform business that improves people’s [quality of life] in enjoyable ways,” Iwata said. It’ll run software in the vein of Wii Fit and Brain Age, the self-help applications that were such a big hit for Nintendo on its Wii and DS platforms. Nintendo sold over 40 million copies of the Wii Fit games and over 33 million copies of the Brain Age games. But, said Iwata, the aim is to create a platform that’s not a videogame machine first and foremost, but one that’s entirely focused around these “quality of life” apps.

Read the full story at Wired.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe