Already one of the most tech-savvy sports leagues, Major League Baseball is set to install thousands of iBeacons in ballparks around the country and will deck out about 20 parks – including stadiums in Boston, Milwaukee, Los Angeles and San Francisco –with about 100 iBeacons each by Opening Day. iBeacons can be found in every Apple Store in the U.S., and the NFL recently installed iBeacons at MetLife Stadium and in Times Square for the Super Bowl to help users get to entry gates and to find nearby tourist attractions. The iBeacons are designed to work with MLB’s At The Ballpark app, and every team that gets iBeacon installed can decide what users see and do — things like getting concession info or learning about loyalty and rewards programs. Major League Baseball already offers fully digital ticketing through the At The Ballpark app, so iBeacons are a logical next step toward making the league even more digitally friendly. Now all we need to do is wait for Opening Day…

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

Like it? Tweet it.

"Shelly Palmer Radio Report – February 6, 2014" by @ShellyPalmer

600,000 subscribers and counting...

We write a daily newsletter featuring current events and the top stories in technology, media, marketing and entertainment.