The meteoric rise of Twitch continues apace, with the online streaming service now one of the five most popular destinations for U.S. internet users. According to an infographic published by the Wall Street Journal – highlighted by Twitch marketing VP Matt DiPietro – Twitch was fourth in peak U.S. internet traffic share (1.8 per cent) for the week ending February 3, 2014. Only Netflix, Google and Apple had a higher share of traffic, and Twitch finished ahead of behemoths like Hulu, Facebook, Amazon and Valve. The nature of the service Twitch provides practically guarantees longer session times than a social network like Facebook or a retailer like Amazon, but it is an impressive feat for a site that only launched in June, 2011. “We are working overtime to scale our infrastructure to keep pace with the growth of the community. That’s no small task,” DiPietro said.