Amazon Fire TV is available for purchase now, for $99.The ecommerce giant Amazon has delved even further into the hardware space with the launch of a long-rumored streaming media device called the Amazon Fire TV. It said that it has watched these devices sell on its platform for a long time now, so it knows what is and isn’t working for customers, hence its decision to try to do this better than anyone else out there, by “invent[ing] and simplify[ing].” Their approach was to try to make “complexity disappear,” hence the Amazon Fire TV, a sleek, tiny black box for your home theater. The console runs a special OS, and has a quad-core processor, which Amazon calls best-in-class for the category. It has 2GB of RAM, which is between twice and four times that of others on the market, and it has dual-band Wi-Fi for speedy networking. It’s a little less thick than a dime is tall, and has an interface that somewhat resembles Plex, if you’re familiar with that media software.