On Tuesday, The New York Times dropped an exclusive account of what reporter Nicole Perlroth called “the biggest hack ever.” By the numbers it certainly held up: 1.2 billion accounts, covering 500 million unique email addresses over 420,000 websites. The data had been captured by a Russian hacker group called CyberVor, and revealed by Hold Security. But as the smoke clears, the hack seems to be less of a criminal masterwork than the article might have you believe. The biggest problem, as Forbes’s Kashmir Hill and The Wall Street Journal’s Danny Yadron have noted, is that Hold Security is already capitalizing on the panic, charging a $120-per-year subscription to anyone who wants to check if their name and password are on the list. Hold says it’s just trying to recoup expenses, but there’s something unseemly about stoking fears of cybercrime and then asking concerned citizens to pay up.