SoundCloud

SoundCloud

SoundCloud is the ubiquitous wild child of the digital music world. Without paying artists or record companies, it lets people freely upload and stream any kind of audio, and musicians have embraced it as a way to share their hottest work with fans. Lorde, the teenage pop star from New Zealand, rose to fame after posting her song “Royals” there. Even in a market saturated with competitors like iTunes and Pandora, the six-year-old SoundCloud has managed to reach a huge scale with a catalog of unusual, often exclusive content. According to the company, about 175 million people listen to music on its platform each month — more than four times Spotify’s global audience. “We have listeners in every single country in the world — and in space,” said Alex Ljung, SoundCloud’s chief executive, referring to recordings of the International Space Station posted by a Canadian astronaut.

Read the full story at The New York Times.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and the CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and CNBC and writes a popular daily business blog. He’s the Co-Host of the award-winning podcast Techstream with Shelly Palmer & Seth Everett and his latest book, Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance, is an Amazon #1 Bestseller. Follow @shellypalmer or visit shellypalmer.com.

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