iPhone 11

According to Wedbush, “This Tuesday at its HQ in Cupertino Apple is set to unveil its trifecta of iPhone 11s which represent the next step in the company’s ability to put a fence around its unparalleled consumer installed base. With roughly 1/3 of the company’s 900 million active iPhones globally currently in a ‘window of an upgrade opportunity’ over the next 12 to 18 months Cook & Co. recognize this is a crucial product cycle on the horizon that we believe could translate into roughly 180 million iPhone units sold in FY20.”

As for what’s going to be announced, the rumor-mill consensus is three devices (possibly four). The high-end device will have a triple-lens camera. Everything will ship with iOS 13. There will be a strong focus on services, such as the company’s streaming service, payment services (Apple’s new credit card), etc.

Excited? I’m not. But I wish I was. Remember when you really couldn’t wait for the new, new Apple thing?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

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About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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