iPhone 11

According to Wedbush, “This Tuesday at its HQ in Cupertino Apple is set to unveil its trifecta of iPhone 11s which represent the next step in the company’s ability to put a fence around its unparalleled consumer installed base. With roughly 1/3 of the company’s 900 million active iPhones globally currently in a ‘window of an upgrade opportunity’ over the next 12 to 18 months Cook & Co. recognize this is a crucial product cycle on the horizon that we believe could translate into roughly 180 million iPhone units sold in FY20.”

As for what’s going to be announced, the rumor-mill consensus is three devices (possibly four). The high-end device will have a triple-lens camera. Everything will ship with iOS 13. There will be a strong focus on services, such as the company’s streaming service, payment services (Apple’s new credit card), etc.

Excited? I’m not. But I wish I was. Remember when you really couldn’t wait for the new, new Apple thing?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

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About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Apple expecting iPhone 11 sales to beat 2018 models, but not by much – analyst" by @ShellyPalmer

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