deepfake

Facebook, the Partnership on AI, Microsoft, and academics from Cornell Tech, MIT, University of Oxford, UC Berkeley, University of Maryland, College Park, and University at Albany-SUNY are coming together to build the Deepfake Detection Challenge (DFDC). 

Facebook is commissioning a realistic data set that will use paid actors, with the required consent obtained, to contribute to the challenge. The goal is to create a benchmark data set that will help developers build better deepfake detection tools.

Everyone should applaud this effort. Deepfakes are going to be used extensively for both good and bad reasons. Deepfake detection is an enduring arms race that will truly never end.

In case you are wondering: No. This technology will not be able to protect the 2020 Election from deepfakes. Nothing in our science is up to that task.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

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About Shelly Palmer

Shelly Palmer is a business advisor and technology consultant. He helps Fortune 500 companies with digital transformation, media and marketing. Named LinkedIn's Top Voice in Technology, he is the co-host of "Think About This with Shelly Palmer & Ross Martin" on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, is a regular commentator on CNN and CNBC, and writes a popular daily business blog. Follow @shellypalmer or visit shellypalmer.com

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