deepfake

Facebook, the Partnership on AI, Microsoft, and academics from Cornell Tech, MIT, University of Oxford, UC Berkeley, University of Maryland, College Park, and University at Albany-SUNY are coming together to build the Deepfake Detection Challenge (DFDC). 

Facebook is commissioning a realistic data set that will use paid actors, with the required consent obtained, to contribute to the challenge. The goal is to create a benchmark data set that will help developers build better deepfake detection tools.

Everyone should applaud this effort. Deepfakes are going to be used extensively for both good and bad reasons. Deepfake detection is an enduring arms race that will truly never end.

In case you are wondering: No. This technology will not be able to protect the 2020 Election from deepfakes. Nothing in our science is up to that task.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

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About Shelly Palmer

Named one of LinkedIn’s Top Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategy, design and engineering firm focused at the nexus of technology, media and marketing. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for Adweek, and is a regular commentator on CNN and CNBC. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb

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"Facebook is making its own deepfake videos to help fight them" by @ShellyPalmer

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